Senior Field Marketing & ABM Manager, West

Serval
San Francisco, London
Workplace: OnsiteFull timeUSD 150,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Communication","Collaboration","Analytical thinking","Project management"]

Senior Field Marketing & ABM Manager focused on West Coast field programs and 1:1 ABM plays, partnering with Sales to drive pipeline for strategic accounts. Owns go-to-market strategy, design of regional field experiences, ABM orchestration across channels, and data-driven optimization with leadership feedback to accelerate deals and revenue growth.

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Serval
Serval
7 months ago

Senior Field Marketing & ABM Manager, West

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Last checked: 20 hours agoStatus: Live

Job Summary

Senior Field Marketing & ABM Manager focused on West Coast field programs and 1:1 ABM plays, partnering with Sales to drive pipeline for strategic accounts. Owns go-to-market strategy, design of regional field experiences, ABM orchestration across channels, and data-driven optimization with leadership feedback to accelerate deals and revenue growth.
Location: San Francisco, London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
  • •Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
  • •Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
  • •Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
  • •Track impact through account engagement, pilots started, velocity, and closed-won revenue.
Travel: Medium travel

Pay and Benefits

Salary: USD 150,000 - 200,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5-7+ years experience in field, experiential, growth, or ABM marketing.
  • •Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
  • •Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
  • •Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
  • •Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
Experience:5-7 yearsMarketingABMField marketingSaaS
Skills:CommunicationCollaborationAnalytical thinkingProject management
Languages:English
Tech Stack:SalesforceHubSpot6senseDemandbase

Company Brief

Serval
Serval builds software solutions for secure communications and collaboration, offering tools that help teams connect, share data, and coordinate workflows across distributed environments.
Industry: SaaS
Website