Associate Demand Planning Manger - UGG eCommerce

Hoka
Shanghai
Workplace: OnsiteFull timeFunction: Supply Chain & LogisticsSkills: ["Cross-functional collaboration","Forecasting","Data-driven decision-making","Process improvement","Stakeholder alignment"]

Own pre-season and in-season demand planning for the UGG eCommerce channel across all platforms, working with cross-functional teams to maximize sales and minimize inventory risk. Build LRP and MFP inputs, set financial targets and OTB forecasts, run top-down and bottom-up/middle-out planning using statistical and AI forecasting, manage monthly rolling forecasts, and lead the monthly demand review and S&OP alignment process to publish official demand.

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Hoka
Hoka
1 month ago

Associate Demand Planning Manger - UGG eCommerce

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Source: Company careers pageValidated by: Fursa AI
Last checked: 26 days agoStatus: Live

Job Summary

Own pre-season and in-season demand planning for the UGG eCommerce channel across all platforms, working with cross-functional teams to maximize sales and minimize inventory risk. Build LRP and MFP inputs, set financial targets and OTB forecasts, run top-down and bottom-up/middle-out planning using statistical and AI forecasting, manage monthly rolling forecasts, and lead the monthly demand review and S&OP alignment process to publish official demand.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Supply Chain & Logistics

Key Responsibilities

  • •Drive pre-season planning for UGG eCommerce, including LRP and MFP build-up, financial framework/targets, and milestone detail planning (e.g., GTM2, Brand Conference, buy windows).
  • •Create bottoms-up style-color (and size level) sales and buy plans using statistical, heuristic, and AI forecasting models with price and markdown considerations.
  • •Own in-season OTB tops-down forecasting and bottoms-up re-forecasting to maintain inventory position, de-risk excess inventory, and react to demand trends.
  • •Maintain the ECOM demand plan in the demand forecasting tool and ensure data flow to the supply planning tool successfully.
  • •Lead monthly ECOM demand review, participate in monthly S&OP, and align demand plans with DTC merchants, channel leads, and BU head for official demand publish.

Key Requirements

  • •Support pre-season LRP and MFP build-up by providing eCommerce channel business insights and setting season/product-mix financial targets.
  • •Develop and align division/department/class plans with Merchants, Channel Leads, and BU head, ensuring reconciliation between top-down and bottom-up (middle-out) approaches.
  • •Produce bottoms-up style-color (and size level) sales and buy plans using statistical, heuristic, and AI forecasting models, including regular price and markdown analysis.
  • •Run OTB tops-down forecasting and bottoms-up re-forecasting in-season to maintain optimal inventory position and respond to trends.
  • •Lead monthly ECOM demand review and participate in monthly S&OP, aligning demand plans with DTC merchants, channel leads, and BU head for official demand sign-off.
Skills:Cross-functional collaborationForecastingData-driven decision-makingProcess improvementStakeholder alignment
Tech Stack:AI

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website