Demand Generation Marcom Manager

Eaton
Chennai, Mumbai, Pune
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Presentation skills","Problem-solving","Creative skills","Time/project management","Cross-functional collaboration"]

Own and localize global MarCom demand-generation strategy for GEIS India, acting as the India voice within the global MarCom function. Plan, execute, and optimize integrated campaigns across channels and segments (Industrial and Data Center), including event and tradeshow management. Create and enable sales with localized content (e.g., whitepapers, blog articles, sales tools), manage local lead pipeline, and analyze ROI to continuously improve campaign performance across sales opportunities.

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Eaton
Eaton
1 week ago

Demand Generation Marcom Manager

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Job Summary

Own and localize global MarCom demand-generation strategy for GEIS India, acting as the India voice within the global MarCom function. Plan, execute, and optimize integrated campaigns across channels and segments (Industrial and Data Center), including event and tradeshow management. Create and enable sales with localized content (e.g., whitepapers, blog articles, sales tools), manage local lead pipeline, and analyze ROI to continuously improve campaign performance across sales opportunities.
Location: Chennai, Mumbai, Pune
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop marketing communication strategies, plans, concepts, tactics, and tools for GEIS India core segments (Industrial and Data Centers).
  • •Plan, organize, and drive integrated campaigns and activation activities (paid media, social media, newsletters, and events), including buyer journey and messaging validation.
  • •Execute event management in India (webinars, seminars, regional fairs, roadshows) and manage local lead management for sales opportunities.
  • •Create and develop segment/topic content for local needs and align sales and marketing messaging to drive lead generation and conversion.
  • •Analyze local campaign performance and ROI to optimize tactics and support ongoing demand generation improvements with global CoEs.
Travel: High travel

Key Requirements

  • •Bachelor’s degree in Technical Studies and/or Marketing.
  • •5+ years of relevant marketing experience in the marketing domain.
  • •Proficiency in Microsoft Office 365 and experience with content management and orchestration platforms.
  • •Fluency in Salesforce CRM is a plus.
  • •Strong experience with reporting platforms such as Power BI and sales enablement content/tools.
Experience:MarketingIndustrialData Center
Education:Bachelor's
Skills:Presentation skillsProblem-solvingCreative skillsTime/project managementCross-functional collaboration
Languages:English
Tech Stack:Microsoft Office 365Content managementContent orchestration platformsSalesforce CRMPower BISales enablement tools

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn