Colibri Group

3 weeks ago

Paid Media Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead performance-driven paid acquisition across four VPS brands, owning strategy, execution, and optimization of paid media tied to revenue, CAC, ROAS, LTV, and efficient growth. Diagnose and rebuild underperforming programs, drive disciplined testing and account health audits, and manage ~$3.4M annual paid media investment. Partner cross-functionally across Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, and finance to deliver executive-ready insights and continuous improvements.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Develop and execute paid acquisition strategies across four VPS brands to drive revenue growth and long-term business objectives.
•Own and optimize Google Ads strategy and performance across Search, Performance Max, Demand Gen, Shopping, and other campaign types.
•Build full-funnel acquisition plans across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, using appropriate attribution models.
•Run ongoing account health audits, testing, and QA/tracking to improve campaign efficiency and operational excellence.
•Manage approximately $3.4M annual paid media investment and make data-driven investment decisions using metrics such as incremental revenue, CAC, ROAS, and LTV.

Key Requirements

•Bachelor's degree in Marketing, Business, Analytics, or a related field, with 5–8 years of experience managing complex paid acquisition programs tied to revenue growth.
•Expert-level experience managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), including rebuilding underperforming accounts and driving double-digit revenue growth through optimization.
•Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and CRO.
•Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and marketing efficiency.
•Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools; strong analytical and executive communication skills.

Experience:5-8 years

Education:Bachelor's in Marketing, Business, Analytics, or related field

Skills:Analytical rigorExecutive communicationCross-functional collaborationData-driven decision-makingOperational excellence

Tech Stack:Google AdsPerformance MaxDemand GenShoppingMicrosoft AdsMetaYouTubeSEOCROLifecycle MarketingAnalyticsGA4ShopifyAttribution modelsReporting platformsAI-enabled marketing tools

Company Brief

Colibri Group

Operates a portfolio of online career-focused education brands delivering training, exam preparation, certification, and continuing education for healthcare, nursing, and allied professions to help learners enter and advance in clinical careers.

Industry: EdTech

Growth: Established Company

Headquarters: United States

Website

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Colibri Group

3 weeks ago

Paid Media Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Develop and execute paid acquisition strategies across four VPS brands to drive revenue growth and long-term business objectives.
•Own and optimize Google Ads strategy and performance across Search, Performance Max, Demand Gen, Shopping, and other campaign types.
•Build full-funnel acquisition plans across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, using appropriate attribution models.
•Run ongoing account health audits, testing, and QA/tracking to improve campaign efficiency and operational excellence.
•Manage approximately $3.4M annual paid media investment and make data-driven investment decisions using metrics such as incremental revenue, CAC, ROAS, and LTV.

Key Requirements

•Bachelor's degree in Marketing, Business, Analytics, or a related field, with 5–8 years of experience managing complex paid acquisition programs tied to revenue growth.
•Expert-level experience managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), including rebuilding underperforming accounts and driving double-digit revenue growth through optimization.
•Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and CRO.
•Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and marketing efficiency.
•Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools; strong analytical and executive communication skills.

Experience:5-8 years

Education:Bachelor's in Marketing, Business, Analytics, or related field

Skills:Analytical rigorExecutive communicationCross-functional collaborationData-driven decision-makingOperational excellence

Tech Stack:Google AdsPerformance MaxDemand GenShoppingMicrosoft AdsMetaYouTubeSEOCROLifecycle MarketingAnalyticsGA4ShopifyAttribution modelsReporting platformsAI-enabled marketing tools

Company Brief

Colibri Group

Industry: EdTech

Growth: Established Company

Headquarters: United States

Website