Creative Director Copy, Brand and Social

U.S. Bancorp
New York, Minneapolis
Workplace: HybridFull timeUSD 132,260 - 155,600 annuallyFunction: Executive & General ManagementEducation: bachelorsSkills: ["Leadership","Mentorship","Creative judgment","Strategic thinking","Collaboration"]

Lead the brand voice and serve as the primary copywriter for U.S. Bank, shaping integrated storytelling across digital, social, video, and emerging channels. Translate complex business strategy into clear, on-brand messaging, develop campaign narratives and social-first concepts, and partner with creative and marketing teams to produce platform-native content. Guide and mentor writers, streamline content workflows using audience insights and AI-enabled tools, and present creative direction to executive leadership.

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FursaFursa
U.S. Bancorp
U.S. Bancorp
4 days ago

Creative Director Copy, Brand and Social

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Last checked: 1 day agoStatus: Live

Job Summary

Lead the brand voice and serve as the primary copywriter for U.S. Bank, shaping integrated storytelling across digital, social, video, and emerging channels. Translate complex business strategy into clear, on-brand messaging, develop campaign narratives and social-first concepts, and partner with creative and marketing teams to produce platform-native content. Guide and mentor writers, streamline content workflows using audience insights and AI-enabled tools, and present creative direction to executive leadership.
Location: New York, Minneapolis
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Serve as the lead copywriter and brand voice steward, ensuring consistency, quality, and clarity across customer touchpoints.
  • •Evolve and maintain a modern, culturally connected brand voice while preserving trust and credibility.
  • •Lead development of creative concepts, campaign narratives, messaging platforms, and integrated campaign ideas across digital and traditional media.
  • •Lead social-first creative, including concepts, scripts, campaigns, and content for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
  • •Manage, mentor, and develop writers, and improve content processes using audience insights and AI-enabled tools to enhance efficiency and impact.

Pay and Benefits

Salary: USD 132,260 - 155,600 annually
Perks:Health InsuranceLife Insurance401kPaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree, or equivalent work experience.
  • •Typically eight or more years of content strategy or related experience.
  • •Exceptional writing, editing, concepting, and storytelling with a strong portfolio of integrated campaigns.
  • •Demonstrated ability to develop, evolve, and maintain a distinctive brand voice across channels.
  • •Ability to lead, mentor, and inspire creative talent and translate complex or regulated subject matter into clear copy.
Experience:Financial servicesFintechIntegrated campaigns
Education:Bachelor's
Skills:LeadershipMentorshipCreative judgmentStrategic thinkingCollaboration
Tech Stack:AI-enabled toolsInstagramTikTokYouTubeLinkedIn

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor