Field Marketing Manager

Ivalua
Pittsburgh, Montreal
Workplace: HybridFull timeUSD 88,000 - 108,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Communication","Analytical thinking","Collaboration","Project management","Adaptability"]

Lead field marketing initiatives for the Canada sales region, driving demand generation and brand awareness through regional field events, roundtables, conferences, webinars, and integrated digital campaigns. Own end-to-end execution of a flagship “Procurement Innovation on Tour” event series and develop ABM programs targeting key account segments. Partner closely with sales and product/digital teams, manage the field marketing budget, and optimize performance using KPIs and metrics.

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FursaFursa
Ivalua
Ivalua
1 month ago

Field Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead field marketing initiatives for the Canada sales region, driving demand generation and brand awareness through regional field events, roundtables, conferences, webinars, and integrated digital campaigns. Own end-to-end execution of a flagship “Procurement Innovation on Tour” event series and develop ABM programs targeting key account segments. Partner closely with sales and product/digital teams, manage the field marketing budget, and optimize performance using KPIs and metrics.
Location: Pittsburgh, Montreal
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create and implement field marketing strategies to drive new lead and pipeline generation for the Canada region.
  • •Plan, organize, and execute high-impact field events, including roundtables and conferences.
  • •Own end-to-end execution of a flagship “Procurement Innovation on Tour” event series in the region.
  • •Develop and implement ABM strategies for targeted key account segments to support conversion.
  • •Design and execute integrated campaigns (events, webinars, and digital initiatives) and monitor performance using KPIs; manage the field marketing budget.
Travel: Medium travel

Pay and Benefits

Salary: USD 88,000 - 108,000 annually
Perks:Health InsuranceDentalVisionRetirement

Key Requirements

  • •6+ years of marketing experience, including 3+ years in field marketing.
  • •Demonstrated experience managing field events and executing marketing programs that drive customer engagement and lead generation.
  • •3+ years managing and executing in-person hosted events.
  • •Strong ABM knowledge with a track record of developing targeted account campaigns.
  • •Bachelor’s degree in Marketing or a relevant field; English required (bilingual English/French preferred).
Experience:6+ years
Education:Bachelor's in Marketing
Skills:CommunicationAnalytical thinkingCollaborationProject managementAdaptability
Languages:EnglishFrench
Tech Stack:HubSpotDemandbase

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn