Attendee Marketing Director

Informa
United States
Workplace: HybridFull timeUSD 90,000 - 120,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic leadership","Cross-functional collaboration","Data-driven decision making","Communication","Mentorship"]

Lead the attendee marketing strategy for Informa Markets, translating business objectives into tactical, data-driven campaigns that grow ticket sales and improve engagement, satisfaction, and retention. Manage and mentor a high-performing team across product marketing, campaign management, and communications, while aligning with brand, operations, strategic insights, client marketing, and content teams. Drive KPI tracking, sprint reviews, agile execution, and continuous optimization, including using agentic AI to scale and personalize marketing.

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FursaFursa
Informa
Informa
16 hours ago

Attendee Marketing Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead the attendee marketing strategy for Informa Markets, translating business objectives into tactical, data-driven campaigns that grow ticket sales and improve engagement, satisfaction, and retention. Manage and mentor a high-performing team across product marketing, campaign management, and communications, while aligning with brand, operations, strategic insights, client marketing, and content teams. Drive KPI tracking, sprint reviews, agile execution, and continuous optimization, including using agentic AI to scale and personalize marketing.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute an attendee marketing strategy aligned to business objectives, event goals, and revenue targets.
  • •Create and manage attendee ticket proposition and pricing strategy aligned with brand and operational priorities.
  • •Lead and mentor the marketing team to plan, brief, optimize, and deliver attendee engagement and ticket sales outcomes.
  • •Use attendee intelligence, analytics, and KPIs to continuously optimize campaigns and report impact through executive updates and sprint reviews.
  • •Gather and prioritize attendee feedback to refine ticket proposition, pricing, and offerings; collaborate cross-functionally to enhance onsite experience.

Pay and Benefits

Salary: USD 90,000 - 120,000 annually
Perks:401kHealth InsuranceVisionDentalParental LeaveEsppPaid LeaveRemote WorkWellness StipendEap

Key Requirements

  • •Proven experience in attendee marketing in high-paced environments with strategic planning and ticket proposition development.
  • •Experience developing and leading marketing campaigns with measurable results across lead generation, demand generation, and attendee communications.
  • •Strong ability to build cross-functional relationships, especially with brand, operations, and strategic insights teams.
  • •Data-driven mindset with experience using attendee intelligence and analytics to inform segmentation, targeting, and strategy.
  • •Exceptional communication and presentation skills to influence stakeholders at all levels.
Experience:EventsB2BAttendee marketingLead generationDemand generation
Skills:Strategic leadershipCross-functional collaborationData-driven decision makingCommunicationMentorship
Languages:English
Tech Stack:Agentic AIAnalyticsKPIsLinkedIn Learning

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn