Customer Marketing Manager (m/f/d)

Honeywell
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Strategic thinking","Project management","Collaboration","Interpersonal skills"]

Drive customer marketing for Honeywell Building Solutions in Europe by developing and executing integrated vertical and account-based campaigns. Collaborate with sales, offering, and shared services to accelerate demand generation, deploy value propositions in marketing materials, and grow brand awareness and desirability. Manage budgets, prioritize high-return actions, and improve campaign performance through analytics—supporting customer engagement, acquisition, retention, and sales growth for new products.

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Honeywell
Honeywell
2 months ago

Customer Marketing Manager (m/f/d)

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Last checked: 13 hours agoStatus: Live

Job Summary

Drive customer marketing for Honeywell Building Solutions in Europe by developing and executing integrated vertical and account-based campaigns. Collaborate with sales, offering, and shared services to accelerate demand generation, deploy value propositions in marketing materials, and grow brand awareness and desirability. Manage budgets, prioritize high-return actions, and improve campaign performance through analytics—supporting customer engagement, acquisition, retention, and sales growth for new products.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute vertical (data center, healthcare, Pharma/Lifesciences, Hospitality) and account-based marketing plans for Europe to drive end-user engagement and sales pipeline.
  • •Collaborate with sales and offering teams, shared services, and other marketing teams to define plans and improve campaign results within budget.
  • •Create account-based marketing plans to drive loyalty and engagement for key accounts.
  • •Ensure effective deployment of value propositions in Europe marketing materials.
  • •Manage budgets and continuously improve how marketing is developed and deployed to grow brand awareness and desirability in Europe.

Pay and Benefits

Perks:Company Car

Key Requirements

  • •Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
  • •Fluency in German and English (written and spoken).
  • •Minimum of 5 years of experience in customer marketing or similar roles.
  • •Knowledge of key verticals: datacenter, healthcare, hospitality, defense.
  • •Proven success developing and executing integrated campaigns at European level, with strong analytical and project management skills.
Experience:5+ yearsBuilding automation
Education:Bachelor's in Marketing, Business Administration (or related field)
Skills:Analytical thinkingStrategic thinkingProject managementCollaborationInterpersonal skills
Languages:GermanEnglish
Tech Stack:CRMMarketing automation

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
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Glassdoor: 3.8
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