Adoption Analytics & Insights Manager

Appnovation
Toronto, New York
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 5-8 yearsEducation: bachelorsSkills: ["Data storytelling","Collaboration","Ownership","Communication","Adaptability"]

Own adoption analytics for colleague-facing platforms by establishing core engagement baselines (30-day active usage and sentiment/disappointment testing), defining telemetry and drop-off metrics, and diagnosing why adoption stalls. Translate telemetry into actionable insights through dashboards, funnel optimization, ROI/value-realization reporting, and cross-functional measurement partnerships—enabling targeted re-engagement campaigns and measurable hypothesis-driven improvements.

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FursaFursa
Appnovation
Appnovation
1 month ago

Adoption Analytics & Insights Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Own adoption analytics for colleague-facing platforms by establishing core engagement baselines (30-day active usage and sentiment/disappointment testing), defining telemetry and drop-off metrics, and diagnosing why adoption stalls. Translate telemetry into actionable insights through dashboards, funnel optimization, ROI/value-realization reporting, and cross-functional measurement partnerships—enabling targeted re-engagement campaigns and measurable hypothesis-driven improvements.
Location: Toronto, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Manager level

Key Responsibilities

  • •Establish and own engagement baselines and quarterly success targets for colleague-facing platforms.
  • •Define and track adoption telemetry, depth/feature breadth, and long-term retention to pinpoint where users drop out.
  • •Run root-cause diagnostics to determine what drives missed adoption targets and deliver clear recommendations.
  • •Create readiness-focused measurement with learning and advocacy leads to connect completion/joining to active engagement.
  • •Partner on ROI and value-realization reporting, synthesizing quantitative and qualitative inputs to inform executive stakeholders and re-engagement campaigns.

Key Requirements

  • •Bachelor’s degree in Data Science, Analytics, Business, Marketing, or a related field.
  • •5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
  • •Strong proficiency in data visualization tools (e.g., Tableau, PowerBI) and product analytics platforms.
  • •Ability to design and measure user activation funnels and adoption metrics, including PLG metrics (activation, retention cohorts, testing).
  • •Proven track record setting KPI targets, building dashboards, and communicating insights for non-technical stakeholders.
Experience:5-8 yearsProduct analyticsDigital telemetryMarketing growth analyticsHealthcareProduct-led growth (PLG)Enterprise software telemetryPharmaRegulated healthcare
Education:Bachelor's in Data Science, Analytics, Business, Marketing
Skills:Data storytellingCollaborationOwnershipCommunicationAdaptability
Languages:English
Tech Stack:TableauPowerBIAPI integrationsTelemetry

Company Brief

Appnovation
Provides digital transformation, design, and engineering services, helping enterprises build customer experiences, digital platforms, and integrations using open-source and cloud technologies across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Vancouver, Canada
Founded: 2007
WebsiteLinkedIn