Field Marketing Manager, North Asia

Cisco
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Collaboration","Resilience","Strategic thinking","Innovation","English communication"]

Own and execute North Asia field marketing programs that drive customer acquisition, engagement, expansion, and pipeline growth. Lead integrated campaigns across the region, including events, sponsorships, executive engagements, thought leadership, workshops, and webinars. Partner with APJC and North Asia stakeholders, optimize lead-to-pipeline conversion with Demand Generation, manage budgets, and use pipeline and engagement metrics to continuously improve performance.

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FursaFursa
Cisco
Cisco
7 hours ago

Field Marketing Manager, North Asia

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Last checked: 7 hours agoStatus: Live

Job Summary

Own and execute North Asia field marketing programs that drive customer acquisition, engagement, expansion, and pipeline growth. Lead integrated campaigns across the region, including events, sponsorships, executive engagements, thought leadership, workshops, and webinars. Partner with APJC and North Asia stakeholders, optimize lead-to-pipeline conversion with Demand Generation, manage budgets, and use pipeline and engagement metrics to continuously improve performance.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and execute integrated field marketing programs for customer acquisition, expansion, and pipeline growth in North Asia.
  • •Collaborate with APJC cross-functional marketing teams and the Demand Generation (Digital Sales) team to optimize lead conversion to Marketing Converted Pipeline (MCP).
  • •Manage marketing program and sales stakeholder engagement in partnership with the Senior Field Marketing Manager, Asia to drive pipeline growth.
  • •Manage marketing agency and vendor relationships and support budget tracking to prioritize resources for maximum impact.
  • •Report and analyze North Asia marketing metrics (pipeline growth, executive engagement, lead generation) and use data insights to continuously optimize programs within time and budget.

Key Requirements

  • •Minimum 5+ years of B2B field marketing experience in the North Asia region in a similar scope.
  • •Experience in a B2B software marketing environment with demonstrable success is advantageous.
  • •Proven ability to manage B2B events and campaigns with strong attention to detail in North Asia.
  • •Ability to collaborate with cross-functional teams in APJC to achieve successful outcomes.
  • •Familiarity with Salesforce.com and Tableau is preferred; excellent English communication and writing skills.
Experience:5+ yearsB2BSoftware marketingEnterprise marketing
Skills:CollaborationResilienceStrategic thinkingInnovationEnglish communication
Languages:English
Tech Stack:Salesforce.comTableau

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
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