Consumer Go-to-Market Marketing Manager

AMD
Austin
Workplace: HybridFull timeUSD 64,190 - 110,040 annuallyFunction: Marketing & GrowthSkills: ["Communication","Executive communication","Presentation skills","Ownership","Risk anticipation"]

Lead integrated go-to-market campaigns that drive awareness, consideration, and demand for AMD-powered laptops. Own consumer content across AMD.com, organic social, influencer programs, retail syndication, email, and partner activation, translating AMD product and AI capabilities into compelling consumer benefits. Build workback schedules, manage agencies and approvals, and use performance data and AI-enabled workflows to improve speed, quality, and effectiveness across multi-channel programs.

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FursaFursa
AMD
AMD
2 days ago

Consumer Go-to-Market Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead integrated go-to-market campaigns that drive awareness, consideration, and demand for AMD-powered laptops. Own consumer content across AMD.com, organic social, influencer programs, retail syndication, email, and partner activation, translating AMD product and AI capabilities into compelling consumer benefits. Build workback schedules, manage agencies and approvals, and use performance data and AI-enabled workflows to improve speed, quality, and effectiveness across multi-channel programs.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead integrated go-to-market marketing campaigns that drive awareness, consideration, and demand for AMD-powered laptops.
  • •Partner with internal stakeholders to deliver a consistent consumer experience across AMD and partner marketing.
  • •Translate AMD product and AI capabilities into clear consumer benefits and reasons to buy.
  • •Own consumer content across campaigns and channels including AMD.com, organic social, influencer programs, retail syndication, and email.
  • •Build workback schedules, manage agencies and approvals, anticipate risks, and use performance data and AI tools to improve program effectiveness.

Pay and Benefits

Salary: USD 64,190 - 110,040 annually

Key Requirements

  • •Experience in consumer, integrated, digital, or campaign marketing.
  • •Demonstrated success leading multi-channel marketing programs from concept through measurable results.
  • •Strong project and program management skills.
  • •Experience across web/content marketing, organic social, influencer marketing, retail content, email, or partner activation.
  • •Practical experience using generative AI, workflow automation, and modern project management tools.
Experience:Consumer marketingDigital marketingCampaign marketing
Skills:CommunicationExecutive communicationPresentation skillsOwnershipRisk anticipation
Languages:En-us
Tech Stack:Generative AIWorkflow automationModern project management tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AMD
Designs and produces semiconductor products including CPUs, GPUs, and adaptive SoCs for consumer, enterprise, and embedded markets, competing across PCs, data centers, and gaming industries.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Santa Clara, United States
Founded: 1969
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn