Social Media & Influencer Manager, North America

Groupon
Chicago, United States
Workplace: HybridFull timeUSD 70,000 - 90,000 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Data-driven decision-making","Leadership","Negotiation","Reporting","Strategic thinking"]

Own Groupon’s North America social presence and influencer/creator program end to end—budget, ambassador roster, briefs, content review, renewals, and performance decisions. Lead a small team, set an operating rhythm, and drive channel strategy across TikTok, Instagram, and YouTube. Measure impact with affiliate tracking and attributed orders, improve what works, and use AI-native production tools to produce and direct content.

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FursaFursa
Groupon
Groupon
4 days ago

Social Media & Influencer Manager, North America

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Last checked: 21 hours agoStatus: Live

Job Summary

Own Groupon’s North America social presence and influencer/creator program end to end—budget, ambassador roster, briefs, content review, renewals, and performance decisions. Lead a small team, set an operating rhythm, and drive channel strategy across TikTok, Instagram, and YouTube. Measure impact with affiliate tracking and attributed orders, improve what works, and use AI-native production tools to produce and direct content.
Location: Chicago, United States
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Run the NA influencer & creator program end to end, including sourcing, rates, contracts, briefs, content review, and renewals.
  • •Direct organic social strategy—channel mix, content pillars, cadence, and publishing decisions across TikTok, Instagram, YouTube, and beyond.
  • •Build and maintain trackable performance measurement using affiliate links, promo codes, creator hub pages, and a scoring model tied to outcomes.
  • •Lead and coach a team of two, setting operating rhythm across social and creator while maintaining a quality bar.
  • •Own performance reporting and optimization across views, attributed orders, and cost-per-view; cut underperformers and reinvest in what works.

Pay and Benefits

Salary: USD 70,000 - 90,000 annually

Key Requirements

  • •5+ years across social and influencer marketing, with 2+ years owning a creator program and its budget.
  • •Negotiated creator rates, structured contracts, and defended spend with performance data.
  • •Ran affiliate/performance tracking for creators (e.g., CJ, Impact, Rakuten) from post through to purchase.
  • •Strong understanding of what performs on TikTok, Instagram, and YouTube and how Gen Z consumes and engages.
  • •Fluent with AI production tools (Veo, Sora, Runway, Midjourney, ElevenLabs, etc.) enough to direct and critique output.
Experience:5+ years
Skills:Data-driven decision-makingLeadershipNegotiationReportingStrategic thinking
Languages:English
Tech Stack:TikTokInstagramYouTubeCJImpactRakutenVeoSoraRunwayMidjourneyElevenLabs

Company Brief

Groupon
Operates an online marketplace offering discounted goods, services, and local experiences by connecting consumers with merchants through deal-based promotions, coupons, and e-commerce listings across multiple markets worldwide.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2008
Glassdoor
Glassdoor: 3.4
WebsiteLinkedIn