Senior Product Marketing Manager - B2C

Ledger
London, Paris
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Influencing","Leadership","Project management","Storytelling"]

Senior marketing leader responsible for defining unified positioning and go-to-market strategies for Ledger’s consumer ecosystem, bridging hardware and software (Signers and Wallet app). You’ll set audience personas, create strategic guardrails, orchestrate cross-functional GTM plans, drive lifecycle architecture and retention campaigns, and lead with data-driven insights and influencer relationships to maximize ROI.

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Ledger
Ledger
3 months ago

Senior Product Marketing Manager - B2C

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Senior marketing leader responsible for defining unified positioning and go-to-market strategies for Ledger’s consumer ecosystem, bridging hardware and software (Signers and Wallet app). You’ll set audience personas, create strategic guardrails, orchestrate cross-functional GTM plans, drive lifecycle architecture and retention campaigns, and lead with data-driven insights and influencer relationships to maximize ROI.
Location: London, Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and own end-to-end GTM strategy for Ledger Consumer Ecosystem, translating product capabilities into compelling consumer benefits and clear briefs for creative and channel teams
  • •Act as cross-functional hub connecting Product Management, Sales, Engineering and Regional Marketing to ensure alignment on roadmap priorities
  • •Design macro-level blueprints for customer acquisition and engagement, guiding CRM and performance teams on retention and always-on campaigns
  • •Synthesize market research and competitive analysis to inform GTM strategies and surface strategic opportunities, using AI workflows to track market intelligence
  • •Establish overarching goals and metrics for launches and measure effectiveness with analytics teams to optimize ROI

Pay and Benefits

Perks:Remote WorkHealth InsuranceCommuter BenefitsLearning Budget

Key Requirements

  • •Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps
  • •Ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch (GTM Architect)
  • •Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
  • •Excellent ability to brief, guide, and inspire execution teams while managing project timelines (e.g., Asana, Jira)
  • •Comfort with leveraging AI tools to optimize strategic workflows and generate market insights
Experience:CryptoDigital assetsFintechHardware with appsConsumer marketing
Skills:CommunicationInfluencingLeadershipProject managementStorytelling
Languages:English
Tech Stack:AsanaJiraAI tools

Company Brief

Ledger
Ledger designs and sells hardware wallets and security infrastructure for digital assets and Web3, offering consumer devices (Nano S/X, Stax), Ledger Live software, and enterprise custody solutions to secure cryptocurrencies and NFTs.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Paris, France
Founded: 2014
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor