Ledger

2 months ago

Senior Product Marketing Manager - B2C

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Senior marketing leader responsible for defining unified positioning and go-to-market strategies for Ledger’s consumer ecosystem, bridging hardware and software (Signers and Wallet app). You’ll set audience personas, create strategic guardrails, orchestrate cross-functional GTM plans, drive lifecycle architecture and retention campaigns, and lead with data-driven insights and influencer relationships to maximize ROI.

Location: London, Paris

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define and own end-to-end GTM strategy for Ledger Consumer Ecosystem, translating product capabilities into compelling consumer benefits and clear briefs for creative and channel teams
•Act as cross-functional hub connecting Product Management, Sales, Engineering and Regional Marketing to ensure alignment on roadmap priorities
•Design macro-level blueprints for customer acquisition and engagement, guiding CRM and performance teams on retention and always-on campaigns
•Synthesize market research and competitive analysis to inform GTM strategies and surface strategic opportunities, using AI workflows to track market intelligence
•Establish overarching goals and metrics for launches and measure effectiveness with analytics teams to optimize ROI

Pay and Benefits

Perks:Remote WorkHealth InsuranceCommuter BenefitsLearning Budget

Key Requirements

•Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps
•Ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch (GTM Architect)
•Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
•Excellent ability to brief, guide, and inspire execution teams while managing project timelines (e.g., Asana, Jira)
•Comfort with leveraging AI tools to optimize strategic workflows and generate market insights

Experience:CryptoDigital assetsFintechHardware with appsConsumer marketing

Skills:CommunicationInfluencingLeadershipProject managementStorytelling

Languages:English

Tech Stack:AsanaJiraAI tools

Company Brief

Ledger

Ledger designs and sells hardware wallets and security infrastructure for digital assets and Web3, offering consumer devices (Nano S/X, Stax), Ledger Live software, and enterprise custody solutions to secure cryptocurrencies and NFTs.

Industry: Cybersecurity

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: Paris, France

Founded: 2014

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Ledger

2 months ago

Senior Product Marketing Manager - B2C

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: London, Paris

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define and own end-to-end GTM strategy for Ledger Consumer Ecosystem, translating product capabilities into compelling consumer benefits and clear briefs for creative and channel teams
•Act as cross-functional hub connecting Product Management, Sales, Engineering and Regional Marketing to ensure alignment on roadmap priorities
•Design macro-level blueprints for customer acquisition and engagement, guiding CRM and performance teams on retention and always-on campaigns
•Synthesize market research and competitive analysis to inform GTM strategies and surface strategic opportunities, using AI workflows to track market intelligence
•Establish overarching goals and metrics for launches and measure effectiveness with analytics teams to optimize ROI

Pay and Benefits

Perks:Remote WorkHealth InsuranceCommuter BenefitsLearning Budget

Key Requirements

•Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps
•Ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch (GTM Architect)
•Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
•Excellent ability to brief, guide, and inspire execution teams while managing project timelines (e.g., Asana, Jira)
•Comfort with leveraging AI tools to optimize strategic workflows and generate market insights

Experience:CryptoDigital assetsFintechHardware with appsConsumer marketing

Skills:CommunicationInfluencingLeadershipProject managementStorytelling

Languages:English

Tech Stack:AsanaJiraAI tools

Company Brief

Ledger

Industry: Cybersecurity

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: Paris, France

Founded: 2014

Glassdoor: 3.9

Website LinkedIn Glassdoor