Manager, Audience Development & Media Buying - Columbia

Sony Music
New York
Workplace: OnsiteFull timeUSD 72,000 - 85,000 annuallyFunction: Product ManagementExperience: 3-4 yearsSkills: ["Communication","Collaboration","Attention to detail","Organization","Storytelling"]

Own the planning, execution, and reporting of paid digital advertising for a roster of Columbia artists, with a hyper-focus on D2C conversion tracking across platforms. Integrate out-of-home and fan-building data initiatives into digital marketing plans, using first-party data to support long-term fan journeys. Collaborate on content ideation using real-time trends, translate performance into clear narratives for senior teams, and streamline workflows with tools and reporting templates.

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Sony Music
Sony Music
2 days ago

Manager, Audience Development & Media Buying - Columbia

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the planning, execution, and reporting of paid digital advertising for a roster of Columbia artists, with a hyper-focus on D2C conversion tracking across platforms. Integrate out-of-home and fan-building data initiatives into digital marketing plans, using first-party data to support long-term fan journeys. Collaborate on content ideation using real-time trends, translate performance into clear narratives for senior teams, and streamline workflows with tools and reporting templates.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Manager level

Key Responsibilities

  • •Lead paid digital advertising strategy, planning, execution, and reporting for designated Columbia frontline artists, including conversion tracking across digital platforms.
  • •Plan out-of-home placements and blend them with IRL and digital activations using creative and geo-targeted approaches.
  • •Ideate and integrate fan data acquisition initiatives into digital marketing plans for long-term fan journeys, including first-party data capture.
  • •Help brainstorm content ideas aligned to bespoke advertising objectives, incorporating real-time trends.
  • •Synthesize campaign insights into reporting for senior management and artist teams, and manage billing reconciliation and invoice fulfillment for digital advertising partners.

Pay and Benefits

Salary: USD 72,000 - 85,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid LeaveEmployer Matching

Key Requirements

  • •At least 3-4 years of relevant paid media experience.
  • •Hands-on experience with paid media platforms including Meta Ads Manager, Google Ads, and TikTok Ads Manager.
  • •Proficient in research tools and emerging/“left of center” social platforms is a plus.
  • •Advanced Excel skills and strong attention to detail and organization.
  • •Excellent written and verbal communication skills with a creative, collaborative mindset.
Experience:3-4 yearsDigital marketingPaid mediaMusic
Skills:CommunicationCollaborationAttention to detailOrganizationStorytelling
Tech Stack:Meta Ads ManagerGoogle AdsTikTok Ads ManagerExcel

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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