Senior Product Marketing Manager and Evangelist, ASEAN

Snowflake
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Cross-functional leadership","Influencing without authority","Communication","Presentation","Analytical thinking"]

Lead Snowflake’s Product Marketing and Evangelism efforts across ASEAN, shaping how the market understands and adopts the AI Data Cloud. Own regional go-to-market strategy and innovative programs, evangelize through speaking and community channels, and develop messaging and sales enablement assets. Partner with demand generation, content marketing, sales, product, and stakeholders to align and execute product launches, while building competitive intelligence and serving as a thought leader.

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Snowflake
Snowflake
1 month ago

Senior Product Marketing Manager and Evangelist, ASEAN

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead Snowflake’s Product Marketing and Evangelism efforts across ASEAN, shaping how the market understands and adopts the AI Data Cloud. Own regional go-to-market strategy and innovative programs, evangelize through speaking and community channels, and develop messaging and sales enablement assets. Partner with demand generation, content marketing, sales, product, and stakeholders to align and execute product launches, while building competitive intelligence and serving as a thought leader.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead Snowflake’s Product Marketing and Evangelism efforts across the ASEAN market.
  • •Build and execute regional go-to-market strategies and innovative programs to accelerate growth.
  • •Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement.
  • •Develop messaging, content, and sales enablement assets for Snowflake and partner teams.
  • •Own end-to-end ASEAN product launches and align internal and external briefings, spokesperson support, and launch campaigns with marketing and PR.

Key Requirements

  • •15-20+ years of experience across technology, product, and market-facing roles, with exposure to data management and AI/ML.
  • •Strong cross-functional leadership skills, including the ability to influence without authority with senior stakeholders.
  • •Outstanding communication, presentation, and writing skills to distill complex ideas into clear messaging and plans.
  • •Experience working on complex data solutions with demonstrated architectural or technical leadership.
  • •Fluency in regional languages (Bahasa, Mandarin, Cantonese, or Thai) is strongly advantageous, along with English proficiency.
Experience:15+ yearsAI/MLData managementGo-to-marketEnterprise technology
Skills:Cross-functional leadershipInfluencing without authorityCommunicationPresentationAnalytical thinking
Languages:EnglishBahasaMandarinCantoneseThai
Tech Stack:AI Data CloudAI/MLData managementOn-premisesCloud

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn