Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

TikTok
Singapore
Full timeFunction: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Learning ability","Curiosity","Communication","Teamwork","Coding","Problem-solving"]

Build and optimize TikTok e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendation systems, and intelligent marketing. Develop user lifecycle data/value systems for TikTok Mall growth, implement user growth engines like push notifications and recommendation handling, and improve recall/sorting for new-user recommendations. Apply uplift modeling and operations research to increase e-commerce DAU, penetration, and GMV growth.

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FursaFursa
TikTok
TikTok
1 month ago

Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Build and optimize TikTok e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendation systems, and intelligent marketing. Develop user lifecycle data/value systems for TikTok Mall growth, implement user growth engines like push notifications and recommendation handling, and improve recall/sorting for new-user recommendations. Apply uplift modeling and operations research to increase e-commerce DAU, penetration, and GMV growth.
Location: Singapore
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Optimize TikTok e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendations, and intelligent marketing.
  • •Establish user lifecycle data and value systems to address core pain points and business challenges for TikTok Mall user growth.
  • •Implement product and technical solutions for user growth engines, such as personalized push notifications/emails and recommendation handling, to increase DAU and penetration.
  • •Optimize recall/sorting for new user recommendations to improve relevance and accuracy/diversity of traffic handling and recommendations.
  • •Optimize intelligent marketing algorithms using uplift models and operations research to improve marketing efficiency and drive e-commerce GMV growth.

Key Requirements

  • •Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics, or a related technical field.
  • •Experience in C++ and Python, with at least one big data tool (e.g., Hive SQL, Spark, MapReduce).
  • •Experience with at least one deep learning tool (e.g., TensorFlow or PyTorch).
  • •Strong foundation in algorithms and data structures with excellent coding skills.
  • •At least 3 years of relevant experience in user growth or intelligent marketing; strong learning ability and good communication/teamwork skills.
Experience:3+ yearsUser growthIntelligent marketingRecommendation systemsAdvertisingE-commerceOperations research
Education:Bachelor's
Skills:Learning abilityCuriosityCommunicationTeamworkCodingProblem-solving
Tech Stack:C++PythonHiveSQLSparkMapReduceTensorFlowPyTorchBig DataDeep Learning

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn