Membership Marketing Lead - Women Leading Travel

Skift
Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Writing","Data analysis","Organizational skills","Self-direction","Cross-functional collaboration"]

Own the worldwide membership marketing strategy for Women Leading Travel, building multi-channel campaigns to grow membership and reduce churn. Design and optimize lead nurture flows and track key metrics like conversion, opens, and renewals to continuously improve messaging and targeting. Manage the full member lifecycle from application through retention, draft monthly communications, and run meetups and the Member Ambassador Program. Build CRM dashboards and reporting to keep leadership informed and drive ROI.

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FursaFursa
Skift
Skift
4 hours ago

Membership Marketing Lead - Women Leading Travel

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the worldwide membership marketing strategy for Women Leading Travel, building multi-channel campaigns to grow membership and reduce churn. Design and optimize lead nurture flows and track key metrics like conversion, opens, and renewals to continuously improve messaging and targeting. Manage the full member lifecycle from application through retention, draft monthly communications, and run meetups and the Member Ambassador Program. Build CRM dashboards and reporting to keep leadership informed and drive ROI.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own WLT membership marketing strategy worldwide, building multi-channel campaigns (email, social, partnerships) to grow membership and lower churn.
  • •Design and refine lead nurture flows and run ongoing tests on messaging, cadence, and offers to improve conversion.
  • •Manage the full member lifecycle from application and onboarding through ongoing engagement and renewal, including recruitment and retention calendar planning.
  • •Draft monthly member communications and partner updates that reinforce WLT’s value and maintain community engagement.
  • •Maintain CRM dashboards and reporting on pipeline and retention health while partnering cross-functionally to execute the member lifecycle and events.

Key Requirements

  • •3–5 years in membership, community management, marketing, or client success (ideally in media, associations, or events).
  • •Experience designing and running marketing campaigns with measurable acquisition and retention outcomes.
  • •Strong writing skills for persuasive outreach, value propositions, and opened subject lines.
  • •Hands-on experience with CRM tools (HubSpot preferred), marketing automation, and building nurture sequences/conversion funnels.
  • •Ability to work with data by pulling reports, spotting trends, and turning insights into next steps.
Experience:3-5 yearsMediaAssociationsEvents
Skills:WritingData analysisOrganizational skillsSelf-directionCross-functional collaboration
Tech Stack:HubSpotCRMMarketing automation

Company Brief

Skift
Publishes travel industry news, analysis, and research for professionals across airlines, hotels, tourism, and business travel. It also produces conferences, reports, and newsletters focused on travel trends and market intelligence.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2012
WebsiteLinkedIn