Senior Director of Paid Media

Okta
Bellevue, Chicago, San Francisco, Toronto
Full timeUSD 269,000 - 369,000 annuallyFunction: Executive & General ManagementExperience: 12-15 yearsSkills: ["Leadership","Executive communication","Strategic thinking","Analytical thinking","Innovation mindset"]

Lead Okta’s global paid media and performance marketing strategy across Search, Paid Social, Programmatic, and ABM to accelerate enterprise pipeline for Okta and Auth0. Build and scale a distributed global organization, establish a disciplined performance operating model, and align channel investment to corporate revenue targets. Drive AI-first transformation in audience modeling and bid management, and partner on next-gen measurement (MMM/MTA/incrementality) to connect paid outcomes to qualified demand and revenue.

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Okta
Okta
4 days ago

Senior Director of Paid Media

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Job Summary

Lead Okta’s global paid media and performance marketing strategy across Search, Paid Social, Programmatic, and ABM to accelerate enterprise pipeline for Okta and Auth0. Build and scale a distributed global organization, establish a disciplined performance operating model, and align channel investment to corporate revenue targets. Drive AI-first transformation in audience modeling and bid management, and partner on next-gen measurement (MMM/MTA/incrementality) to connect paid outcomes to qualified demand and revenue.
Location: Bellevue, Chicago, San Francisco, Toronto
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define and execute a multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels.
  • •Lead, mentor, and scale a global paid media organization across AMER, EMEA, and APJ.
  • •Establish an operating model for evaluating channel performance and making investment and optimization recommendations.
  • •Partner with CMO, CRO, Finance, Product Marketing, and Sales leadership to align paid media outcomes to revenue predictability and CAC/LTV efficiency.
  • •Direct global media investment governance and advance measurement/attribution capabilities including MMM, MTA, incrementality testing, and closed-loop conversion signals.

Pay and Benefits

Salary: USD 269,000 - 369,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFlexible SpendingPaid LeaveParental Leave

Key Requirements

  • •12–15+ years of paid media and digital growth marketing experience, including 8+ years of people management with a track record managing managers and distributed global teams.
  • •Deep expertise in enterprise B2B SaaS, including complex multi-stakeholder buyer journeys and long sales cycles.
  • •Ability to translate data and platform complexity into clear strategic recommendations for senior leaders.
  • •Proven success owning and scaling tens of millions in annual media budgets with accountability for pipeline contribution, revenue attainment, and unit economics.
  • •Deep understanding of modern ad tech/martech architectures, including audience graphs, Salesforce CRM integrations, Looker and Tableau, and CRO engines.
Experience:12-15 yearsB2B SaaSAd techMartech
Skills:LeadershipExecutive communicationStrategic thinkingAnalytical thinkingInnovation mindset
Languages:English
Tech Stack:SalesforceLookerTableau

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn