Adoption Analytics & Insights Manager

Appnovation
New York
Workplace: OnsiteContractFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsEducation: bachelorsSkills: ["Data storytelling","Cross-functional collaboration","Ownership","Clear communication","Adaptability"]

Own adoption analytics for colleague-facing platforms, establishing engagement baselines and tracking 30-day active usage and user sentiment. Analyze telemetry and drop-offs to diagnose why adoption stalls, using root-cause reviews to route actionable solutions. Partner cross-functionally to unify measurement across community, learning, and communications, and deliver ROI-focused reporting with dynamic dashboards and re-engagement insights.

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FursaFursa
Appnovation
Appnovation
1 month ago

Adoption Analytics & Insights Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Own adoption analytics for colleague-facing platforms, establishing engagement baselines and tracking 30-day active usage and user sentiment. Analyze telemetry and drop-offs to diagnose why adoption stalls, using root-cause reviews to route actionable solutions. Partner cross-functionally to unify measurement across community, learning, and communications, and deliver ROI-focused reporting with dynamic dashboards and re-engagement insights.
Location: New York
Workplace: Onsite
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence
Seniority: Manager level

Key Responsibilities

  • •Establish and own engagement baseline and core platform success metrics, setting quarterly targets and aligning secondary metrics.
  • •Define and track adoption telemetry and behavioral metrics to identify where users drop out across the adoption lifecycle.
  • •Diagnose root causes of missed adoption targets (workflow fit, comprehension, motivation/awareness, structural barriers) and drive recommendations.
  • •Partner with learning and advocacy leads to measure readiness and active engagement outcomes beyond completion/joining signals.
  • •Synthesize cross-functional measurement data and deliver ROI/value-realization reporting to executive stakeholders, supporting targeted re-engagement insights.

Key Requirements

  • •Bachelor’s degree in Data Science, Analytics, Business, Marketing, or a related field.
  • •5–8+ years’ experience in product analytics, digital telemetry, or marketing growth analytics.
  • •Strong proficiency in data visualization tools (e.g., Tableau, PowerBI) and product analytics platforms.
  • •Experience designing and measuring user activation funnels and adoption metrics, including PLG metrics (activation, retention cohorts, Sean Ellis-style testing).
  • •Proven ability to set KPI targets, build dashboards, and run hypothesis-test-and-scale analytics with strong data storytelling for non-technical stakeholders.
Experience:5+ yearsHealthcareProduct-led growth (PLG)Digital telemetryProduct analyticsMarketing growth analytics
Education:Bachelor's in Data Science, Analytics, Business, Marketing, or related field
Skills:Data storytellingCross-functional collaborationOwnershipClear communicationAdaptability
Languages:English
Tech Stack:TableauPowerBIData visualization toolsProduct analytics platformsTelemetryAPI integrationsOrganizational network analysis (ONA)Dashboards

Company Brief

Appnovation
Provides digital transformation, design, and engineering services, helping enterprises build customer experiences, digital platforms, and integrations using open-source and cloud technologies across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Vancouver, Canada
Founded: 2007
WebsiteLinkedIn