Swayable

1 month ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Director of Demand Generation and Marketing Operations to design and run an inbound system that creates, captures, and converts high-intent pipelines. Lead multi-channel campaigns, AI-driven optimization, HubSpot architecture, ABM programs, email marketing, and funnel reporting in close partnership with Revenue Operations and Sales.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
•Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done.
•HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting
•Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization
•Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales-ready handoff, with clear definitions, routing logic, and SLAs.

Pay and Benefits

Salary: USD 140,000 - 155,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceVisionEquity401kPaid Leave

Key Requirements

•7-10+ years in Demand Generation, Marketing Operations, Growth, or Performance Marketing

Experience:7-10 yearsSaaSTechMarketing

Skills:Analytical thinkingLeadershipCommunicationStrategic thinkingProblem-solving

Languages:English

Tech Stack:HubSpotAISEOCRMABMEmail marketing

Company Brief

Swayable

Provides rapid experimental testing and measurement of persuasive messaging using behavioral science and AI to predict how audiences will respond to ads, content, and communications for marketers, campaigns, and organizations.

Industry: SaaS

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Headquarters: Boston, United States

Founded: 2016

Website LinkedIn

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Swayable

1 month ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
•Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done.
•HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting
•Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization
•Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales-ready handoff, with clear definitions, routing logic, and SLAs.

Pay and Benefits

Salary: USD 140,000 - 155,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceVisionEquity401kPaid Leave

Key Requirements

•7-10+ years in Demand Generation, Marketing Operations, Growth, or Performance Marketing

Experience:7-10 yearsSaaSTechMarketing

Skills:Analytical thinkingLeadershipCommunicationStrategic thinkingProblem-solving

Languages:English

Tech Stack:HubSpotAISEOCRMABMEmail marketing

Company Brief

Swayable

Industry: SaaS

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Headquarters: Boston, United States

Founded: 2016

Website LinkedIn