Field Marketing Specialist (UKI & Nordics)

Freshworks
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Self-starter","Accountability","Attention to detail","Data-confidence","Sales-centric mindset"]

Own integrated field marketing strategies across the UKI & Nordics, aligning with regional sales leaders and corporate teams to drive pipeline growth. Execute physical, virtual, and third-party events end-to-end, manage budgets and vendors, and build strong partnerships with Field Sales and BDR teams. Use Salesforce to measure ROI and optimize campaigns, while piloting ABM initiatives and AI tools to scale impact. Travel occasionally as needed.

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Freshworks
Freshworks
3 days ago

Field Marketing Specialist (UKI & Nordics)

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Last checked: 14 hours agoStatus: Live

Job Summary

Own integrated field marketing strategies across the UKI & Nordics, aligning with regional sales leaders and corporate teams to drive pipeline growth. Execute physical, virtual, and third-party events end-to-end, manage budgets and vendors, and build strong partnerships with Field Sales and BDR teams. Use Salesforce to measure ROI and optimize campaigns, while piloting ABM initiatives and AI tools to scale impact. Travel occasionally as needed.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and execute integrated, data-driven field marketing strategies across UKI & Nordics in alignment with sales and marketing teams.
  • •Own end-to-end event execution (physical, virtual, and third-party) from concept through post-event follow-up, maximizing engagement, pipeline growth, and ROI.
  • •Partner with Field Sales and BDR teams to help them adopt marketing programs and win.
  • •Use Salesforce to track campaigns, analyze pipeline trends, and translate data into actionable insights.
  • •Test ABM strategies and experiment with AI initiatives to scale productivity and campaign reach; manage budgets and vendors.
Travel: Low travel

Key Requirements

  • •2–3+ years in field marketing, event management, or demand generation (ideally in B2B SaaS/Tech).
  • •Experience as a self-starter with strong accountability and attention to detail in fast-moving environments.
  • •Hands-on Salesforce (or similar CRM) experience to analyze pipeline data and measure campaign ROI.
  • •Sales-centric mindset with passion for helping sales teams succeed.
  • •Familiarity with ABM principles and comfort experimenting with AI tools to streamline workflows.
Experience:2+ yearsB2B SaaSTechDemand generationEvent management
Skills:Self-starterAccountabilityAttention to detailData-confidenceSales-centric mindset
Languages:English
Tech Stack:SalesforceSFDCAccount-Based Marketing (ABM)AI toolsCRM

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor