Brand Manager, Group Meals

Yum! Brands
Plano
Workplace: HybridFull timeUSD 132,480 - 139,840 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Commercial acumen","Financial literacy","Project management","Leadership through influence","Data-informed decision-making"]

Own the Group Meals CUO concept-to-market and Chicken on the Bone equity for KFC. Develop and lead the annual group-meals plan—strategy, commercialization pipeline, promo calendar, targets, and metrics—while pricing within Value & eComm guardrails. Drive business performance across transactions, average check, assortment, and bundle merchandising. Lead cross-functional and franchisee partnerships, guide creative direction, and modernize ways of working using AI and analytics for forecasting and reporting.

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FursaFursa
Yum! Brands
Yum! Brands
2 days ago

Brand Manager, Group Meals

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own the Group Meals CUO concept-to-market and Chicken on the Bone equity for KFC. Develop and lead the annual group-meals plan—strategy, commercialization pipeline, promo calendar, targets, and metrics—while pricing within Value & eComm guardrails. Drive business performance across transactions, average check, assortment, and bundle merchandising. Lead cross-functional and franchisee partnerships, guide creative direction, and modernize ways of working using AI and analytics for forecasting and reporting.
Location: Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the Group Meals CUO concept-to-market and Chicken on the Bone equity, including the annual plan, commercialization pipeline, promo calendar, targets, and metrics.
  • •Own platform P&L and performance—drive group-meals sales, transactions, and average check against targets while pricing within Value & eComm guardrails.
  • •Drive innovation and commercialization from validated concept through national launch by partnering with FIT and Culinary and supporting test-and-learn execution.
  • •Recommend creative direction and keep group meals culturally relevant while protecting KFC’s distinctive equities through modern storytelling.
  • •Lead cross-functional and franchisee partnerships across Ops, Supply Chain, Finance, and Value & eComm, using AI and analytics tools to forecast, plan, and automate reporting.

Pay and Benefits

Salary: USD 132,480 - 139,840 annually

Key Requirements

  • •Undergraduate degree required (Marketing or Business preferred); MBA a plus.
  • •6–9 years of progressive experience in brand, category, or product marketing.
  • •Proven record owning a category, business, or platform with demonstrated commercial results.
  • •Experience leading commercialization from validated concept through national launch.
  • •QSR, restaurant, beverage, or CPG experience preferred.
Experience:QSRRestaurantBeverageCPG
Education:Bachelor's in Marketing or Business
Skills:Commercial acumenFinancial literacyProject managementLeadership through influenceData-informed decision-making
Tech Stack:AIAnalytics tools

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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