Growth Marketing Manager, Greater China

Stripe
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical skills","Self-starter mentality","Cross-functional collaboration","Written communication","Strategic thinking"]

Own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. Define and test channel playbooks from 0 to 1, optimize web and localized landing pages for Chinese audiences, and build measurement frameworks tied to signups, activations, and revenue. Partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to align paid media with China go-to-market goals.

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FursaFursa
Stripe
Stripe
1 month ago

Growth Marketing Manager, Greater China

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. Define and test channel playbooks from 0 to 1, optimize web and localized landing pages for Chinese audiences, and build measurement frameworks tied to signups, activations, and revenue. Partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to align paid media with China go-to-market goals.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Launch and scale paid media channels for the China market, including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms.
  • •Develop and execute a testing roadmap to prove channel viability using hypotheses, experiments, incrementality measurement, and go/no-go decisions.
  • •Own web optimization and landing page localization for Chinese audiences to improve conversion.
  • •Build measurement frameworks for China-specific channels and attribute performance through signups, activations, and revenue.
  • •Manage campaign budgets, pacing, and performance reporting; stay current on China digital marketing changes (algorithms, regulations, privacy laws) and emerging channels.

Key Requirements

  • •5+ years of digital marketing experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar).
  • •Fluency in Mandarin Chinese and English, including writing ad copy, reviewing creative, and communicating strategy in both languages.
  • •Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior.
  • •Experience launching new channels from scratch and scaling what proves out (0-to-1).
  • •Strong analytical skills to analyze campaign data and make data-driven optimization decisions.
Experience:B2B marketingSaaSDeveloper toolsFintechHigh-growth technology
Skills:Analytical skillsSelf-starter mentalityCross-functional collaborationWritten communicationStrategic thinking
Languages:Mandarin ChineseEnglish
Tech Stack:WeChat AdsBaidu SEMDouyinOcean EngineXiaohongshuZhihuBilibiliTencent GuangdiantongByteDance PangolinPIPL

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor