Campaign Manager, Attendee

Informa
London
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Collaboration","Organization","Strategic planning","Analytical skills","Adaptability"]

Own the attendee marketing campaign planning process by translating the attendee marketing strategy into detailed briefs, tactical plans, and channel recommendations. Lead agile marketing ceremonies as hub master, embedding insights from marketing analytics and performance reporting to optimize acquisition, engagement, and retention. Partner with attendee hub teams, centers of excellence, product marketing, content, operations, and sales to deliver measurable outcomes aligned to audience personas and event goals.

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FursaFursa
Informa
Informa
20 hours ago

Campaign Manager, Attendee

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own the attendee marketing campaign planning process by translating the attendee marketing strategy into detailed briefs, tactical plans, and channel recommendations. Lead agile marketing ceremonies as hub master, embedding insights from marketing analytics and performance reporting to optimize acquisition, engagement, and retention. Partner with attendee hub teams, centers of excellence, product marketing, content, operations, and sales to deliver measurable outcomes aligned to audience personas and event goals.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Translate the attendee marketing strategy into detailed campaign briefs outlining objectives, target audiences, messaging frameworks, and channel recommendations.
  • •Develop tactical campaign plans aligned to event goals, audience personas, and attendee acquisition targets, providing strategic direction on campaign frameworks.
  • •Lead agile marketing hub ceremonies as hub master to support sprint planning and collaborate with engagement managers and centers of excellence.
  • •Identify and recommend effective channels for attendee acquisition and engagement, embedding analytics insights to optimize targeting and measurable outcomes.
  • •Establish and monitor campaign KPIs (acquisition, engagement, retention), analyze performance, and refine plans through a test-and-learn approach.

Pay and Benefits

Equity and Bonus:Equity
Perks:Annual LeaveBirthday LeavePrivate MedicalRemote WorkHealth InsuranceLearning BudgetSharematch

Key Requirements

  • •Proven experience in campaign management, translating attendee marketing strategy into integrated multi-channel campaigns.
  • •Strong ability to translate attendee marketing strategies into detailed campaign plans delivering measurable results.
  • •Data-driven mindset with experience embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
  • •Excellent collaboration skills working with cross-functional teams, including content, operations, and sales.
  • •Exceptional organizational and strategic planning skills to manage multiple campaign briefs simultaneously.
Experience:Events
Skills:CollaborationOrganizationStrategic planningAnalytical skillsAdaptability
Languages:English

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn