Manager, Global SEO & AEO

Stanley Black & Decker
Maryland
Workplace: RemoteFull timeUSD 77,600 - 124,900 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical and problem-solving","Collaboration","Communication","Leadership","Continuous learning"]

Lead global technical SEO and AEO for the brand portfolio within the Global Experience Management team. Execute audits and manage site health across SFCC, AEM, and Shopify, own Core Web Vitals monitoring, and implement key SEO elements like sitemaps, robots directives, hreflang, and structured data. Drive keyword frameworks, content brief/on-page audits, topic clustering, and performance reporting with tools such as Google Search Console, SEMrush/BrightEdge, and analytics dashboards.

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Stanley Black & Decker
Stanley Black & Decker
3 days ago

Manager, Global SEO & AEO

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead global technical SEO and AEO for the brand portfolio within the Global Experience Management team. Execute audits and manage site health across SFCC, AEM, and Shopify, own Core Web Vitals monitoring, and implement key SEO elements like sitemaps, robots directives, hreflang, and structured data. Drive keyword frameworks, content brief/on-page audits, topic clustering, and performance reporting with tools such as Google Search Console, SEMrush/BrightEdge, and analytics dashboards.
Location: Maryland
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute technical SEO audits across SFCC, AEM, and Shopify, including crawl optimization, redirects, canonical strategy, and indexation health.
  • •Serve as the technical SEO resource for new builds and platform migrations by validating staging and post-launch technical health.
  • •Implement and maintain SEO essentials across the portfolio, including XML sitemaps, robots.txt directives, hreflang, and structured data/schema markup.
  • •Monitor Core Web Vitals and partner with development teams to prioritize and validate fixes, using log analysis to find crawl budget inefficiencies.
  • •Own SEO performance reporting and insights using dashboards and tools such as Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio; run competitive gap and SERP feature analysis.

Pay and Benefits

Salary: USD 77,600 - 124,900 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kEquityPaid Leave

Key Requirements

  • •Bachelor’s or Master’s degree in Marketing, Communications, Computer Science, or a related field (equivalent experience considered).
  • •3+ years of SEO experience at an enterprise brand or agency, ideally across multi-brand/multi-program efforts.
  • •Proven technical SEO skills including crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals.
  • •Hands-on experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms.
  • •Proficiency with enterprise SEO and analytics tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console, plus Adobe Analytics or GA4 and Looker Studio dashboards.
Experience:3+ years
Education:Bachelor's
Skills:Analytical and problem-solvingCollaborationCommunicationLeadershipContinuous learning
Tech Stack:SFCCAEMShopifyXML sitemapsRobots.txtHreflangStructured dataSchema markupProductFAQHowToBreadcrumbListCore Web VitalsGoogle Search ConsoleSEMrushBrightEdgeAdobe AnalyticsGA4Looker StudioConductor

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website