Product Marketing Manager, Platform

Anthropic
San Francisco, New York
Workplace: OnsiteFull timeUSD 320,000 - 320,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional collaboration","Storytelling","Writing","Messaging/positioning","Executing go-to-market strategies"]

Drive go-to-market launches for the Claude platform, from new API features and developer tools to capabilities shipped with models. Partner with Product and cross-functional teams to create positioning, messaging, and developer marketing campaigns that increase API adoption and platform usage. Enable Sales with battlecards, pitch materials, customer stories, and objection handling, while using competitive intelligence and field feedback to shape roadmap priorities.

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Anthropic
Anthropic
1 day ago

Product Marketing Manager, Platform

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Last checked: 7 hours agoStatus: Live

Job Summary

Drive go-to-market launches for the Claude platform, from new API features and developer tools to capabilities shipped with models. Partner with Product and cross-functional teams to create positioning, messaging, and developer marketing campaigns that increase API adoption and platform usage. Enable Sales with battlecards, pitch materials, customer stories, and objection handling, while using competitive intelligence and field feedback to shape roadmap priorities.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities.
  • •Develop product messaging, positioning, and value propositions aligned with technical audience needs.
  • •Drive product launches that build market momentum from flagship releases to incremental feature updates.
  • •Design and implement developer marketing campaigns to drive API adoption and platform usage.
  • •Support sales enablement by creating battlecards, pitch materials, customer stories, and objection handling assets.

Pay and Benefits

Salary: USD 320,000 annually
Perks:Parental LeavePaid LeaveEquity

Key Requirements

  • •Proven track record developing and executing go-to-market strategies for API products or developer tools, including successful product launches.
  • •Strong technical background to understand and communicate complex AI features to technical and non-technical audiences.
  • •Ability to excel at cross-functional collaboration across Product, Sales, and Marketing to align strategy.
  • •Strong storytelling and content creation skills for blogs, presentations, sales collateral, website copy, and customer case studies.
  • •Exceptional writing skills with the ability to adapt tone, style, and complexity across executives, technical users, and end customers.
Education:Bachelor's
Skills:Cross-functional collaborationStorytellingWritingMessaging/positioningExecuting go-to-market strategies
Languages:English

Company Brief

Anthropic
Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn