Channel Marketing Manager (Partner Growth)

Bitwarden
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional collaboration","Communication","Prioritization","Problem-solving","Adaptability"]

Own partner marketing end-to-end across MSP, reseller, and VAR motions, including onboarding/enablement, demand generation, events, and lifecycle email programs. Develop the annual channel marketing plan, lead channel sales touchpoints, and manage the event intake and partner portal administration. Track pipeline and partner engagement, optimize spend toward revenue targets, and align partner-facing content with brand, product roadmap, and marketing operations.

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FursaFursa
Bitwarden
Bitwarden
1 day ago

Channel Marketing Manager (Partner Growth)

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Last checked: 1 hour agoStatus: Live

Job Summary

Own partner marketing end-to-end across MSP, reseller, and VAR motions, including onboarding/enablement, demand generation, events, and lifecycle email programs. Develop the annual channel marketing plan, lead channel sales touchpoints, and manage the event intake and partner portal administration. Track pipeline and partner engagement, optimize spend toward revenue targets, and align partner-facing content with brand, product roadmap, and marketing operations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the MSP channel marketing motion end-to-end, including partner onboarding content, lifecycle email programs, enablement webinar series, and annual event calendar support.
  • •Develop the annual channel marketing plan (event selection, budget, campaign strategy, and executive approval) with marketing and sales leadership.
  • •Serve as the marketing primary point of contact for channel sales by running biweekly channel marketing meetings and managing the event intake process.
  • •Own reporting on program performance, including pipeline influenced, partner engagement, event ROI, and progress against the $5M combined reseller/MSP revenue target.
  • •Extend partner playbooks and drive always-on partner demand generation tied to pipeline and ARR targets, while managing channel marketing budget trade-offs.

Key Requirements

  • •7+ years of B2B channel/partner/field marketing experience, ideally with MSPs, resellers, or VARs in a SaaS or technology company.
  • •Own marketing programs end-to-end (strategy, budget, execution, reporting) with limited hands-on direction.
  • •Plan and execute in-person or virtual partner events, including sponsorship negotiation and post-event lead follow-up.
  • •Build and run partner lifecycle email programs (onboarding, engagement, re-engagement) in partnership with marketing ops/automation owners.
  • •Turn a reactive, request-driven function into a proactive, planned program with strong prioritization in ambiguous situations.
Experience:7+ yearsB2BSaaSTechnologyOpen sourcePartner marketing
Skills:Cross-functional collaborationCommunicationPrioritizationProblem-solvingAdaptability
Languages:English
Tech Stack:Email lifecycle programsPartner portal

Company Brief

Bitwarden
Develops Bitwarden, an open-source password management platform providing secure vaults, password generation, and cross-device syncing for individuals and businesses, with self-hosting and cloud-hosted deployment options and enterprise access controls.
Industry: Cybersecurity
Headquarters: Santa Barbara, United States
Founded: 2016
WebsiteLinkedIn