4 days ago

Senior Global Marketing Program Manager - Spain / Portugal

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Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Own scalable, repeatable partner ecosystem marketing programs for GSIs, ISVs, hyperscalers, and VARs. Build and maintain playbooks, manage budgets and agency “in-a-box” execution, and drive KPI/ROI reporting. Lead enablement and adoption, and help migrate partner marketing from agency delivery to an Impartner-hosted partner hub while keeping SFDC/PRM lead flow accurate. Coordinate partner communications, events, and sponsorships.

Location: Madrid

Workplace: Hybrid

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Key Responsibilities

•Build and maintain scalable partner marketing programs aligned to demand generation playbooks so partners can execute proven campaigns.
•Manage global agency partners end-to-end, including creative assets, enablement materials, lead flow, and budget tracking.
•Own the Business Investment Fund (BIF/MDF-equivalent) intake, approval, execution, reconciliation, and reporting in partnership with Channel and Marketing Ops.
•Design and run enablement sessions and onboarding experiences that drive partner and internal adoption of programs, tools, and playbooks.
•Lead the marketing and channel-ops side of migrating programs from agency “in-a-box” hosting to an Impartner-hosted partner hub, ensuring accurate SFDC/PRM lead flow and reporting.

Travel: Low travel

Pay and Benefits

Salary: 45,525 - 75,875

Key Requirements

•5–7+ years of experience in partner marketing, channel operations, or marketing program/project management.
•Working knowledge of partner marketing motions across multiple partner types (GSI, ISV, hyperscaler, VAR).
•Hands-on experience managing agencies and/or agency-delivered marketing programs.
•Familiarity with SFDC/PRM systems for partner lead flow and metrics reporting, and experience with partner hub/PRM platforms (e.g., Impartner) or strong ability to lead a migration.
•Experience with MDF platforms (e.g., E2Open) and MDF/BIF administration and ROI tracking.

Experience:5-7 yearsPartner marketingChannel operationsB2B techEnterpriseDigital campaigns

Skills:Project managementWritten communicationStakeholder coordinationAttention to detailOwnership

Tech Stack:ImpartnerSFDCPRME2OpenMDFBIFSeismicAI toolsSFDC/PRM

Company Brief

BMC

Provides IT service management, automation, and operations software to help enterprises manage digital services, cloud infrastructure, and mainframe environments with monitoring, service desk, and AIOps solutions.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Houston, United States

Founded: 1980

Website LinkedIn

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BMC