Product Marketing Manager - Storyby

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Product Marketing Manager for Storyby, a consumer-focused, entertainment tech platform within SKELAR. You will own end-to-end marketing funnels from user research to activation, shaping positioning and value propositions, running experiments (A/B testing), and scaling solutions to improve key product metrics. Collaborate across product, content, performance marketing, analytics, and development to drive subscription growth in Tier-1 markets.

Location: Lviv, Warsaw

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Drive end-to-end marketing funnels: research users, generate hypotheses, launch solutions, and analyze impact on business metrics.
•Formulate and test positioning, value propositions, and key messages for different user segments.
•Generate and validate hypotheses through A/B testing and scale successful solutions.
•Increase funnel conversion across all stages: quizzes, landing pages, onboarding flows, and paywalls.
•Analyze user journeys to identify drop-off points and prioritize improvements.

Key Requirements

•2–4 years experience in Product Marketing Manager, Growth Manager or related roles.
•Experience with B2C subscription products.
•Practical experience launching and analyzing A/B tests.
•Data-driven decision making.
•Understanding of user journey, behavioral psychology and decision-making processes at users.

Experience:2-4 yearsEntertainmentMediaContent-drivenSubscription

Skills:ProactivenessOwnershipData-drivenAnalyticalCollaboration

Languages:English

Tech Stack:TableauA/B testing

Company Brief

SKELAR

Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.

Industry: Developer Tools

Website

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SKELAR

1 month ago

Product Marketing Manager - Storyby

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Lviv, Warsaw

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Drive end-to-end marketing funnels: research users, generate hypotheses, launch solutions, and analyze impact on business metrics.
•Formulate and test positioning, value propositions, and key messages for different user segments.
•Generate and validate hypotheses through A/B testing and scale successful solutions.
•Increase funnel conversion across all stages: quizzes, landing pages, onboarding flows, and paywalls.
•Analyze user journeys to identify drop-off points and prioritize improvements.

Key Requirements

•2–4 years experience in Product Marketing Manager, Growth Manager or related roles.
•Experience with B2C subscription products.
•Practical experience launching and analyzing A/B tests.
•Data-driven decision making.
•Understanding of user journey, behavioral psychology and decision-making processes at users.

Experience:2-4 yearsEntertainmentMediaContent-drivenSubscription

Skills:ProactivenessOwnershipData-drivenAnalyticalCollaboration

Languages:English

Tech Stack:TableauA/B testing

Company Brief

SKELAR

Industry: Developer Tools

Website