Director, Public Relations

Thumbtack
Ontario
Workplace: RemoteFull timeCAD 181,100 - 234,300 annuallyFunction: Communications, PR & CommunityExperience: 10+ yearsSkills: ["Leadership","Communication","Crisis management","Editorial judgment","Storytelling"]

Lead Thumbtack’s earned media and strategic communications to build the brand narrative, shaping how the company is perceived by consumers, media, and stakeholders. Own an integrated PR program, crisis management, and executive storytelling while building a high-impact team and agency ecosystem in a fast-moving, AI-influenced media landscape.

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Thumbtack
Thumbtack
2 months ago

Director, Public Relations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead Thumbtack’s earned media and strategic communications to build the brand narrative, shaping how the company is perceived by consumers, media, and stakeholders. Own an integrated PR program, crisis management, and executive storytelling while building a high-impact team and agency ecosystem in a fast-moving, AI-influenced media landscape.
Location: Ontario
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own a PR strategy for a brand in motion, anticipating the media landscape and pioneering spaces without a roadmap.
  • •Serve as the senior voice for earned media, narrative development, and crisis management across consumer, trade, and corporate channels.
  • •Lead integrated communications campaigns end to end from story development to coverage analysis and spokesperson prep.
  • •Build, hire, and develop a high-performing team and agency ecosystem aligned to bold, intentional storytelling.
  • •Operate as a strategic business partner to senior stakeholders, shaping narrative proactively to drive business outcomes.

Pay and Benefits

Salary: CAD 181,100 - 234,300 annually

Key Requirements

  • •10+ years of experience in public relations, communications, or earned media
  • •3+ years of demonstrated people leadership
  • •A track record of building PR strategy and challenging norms
  • •Ability to operate without a pre-existing playbook and build one others can follow
  • •Strong editorial judgment and ability to shape differentiated stories
Experience:10+ yearsPublic relationsEarned mediaStorytellingLeadership
Skills:LeadershipCommunicationCrisis managementEditorial judgmentStorytelling
Languages:English
Tech Stack:AI

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn