GTM Strategy: Products and Markets

Pallet
San Francisco
Workplace: OnsiteFull timeUSD 150,000 - 210,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Analytical thinking","Structured problem-solving","Communication","Ownership","Ability to operate in ambiguity"]

Drive Pallet’s go-to-market strategy across products and markets by partnering with leadership to identify and execute high-priority growth initiatives. Own market positioning and messaging, lead product launch coordination across product/engineering/sales/marketing, and create sales enablement materials. Use insights from sales calls, customer feedback, pipeline data, and product usage to improve GTM performance, develop case studies, and conduct customer, market, and competitive research.

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FursaFursa
Pallet
Pallet
1 day ago

GTM Strategy: Products and Markets

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Job Summary

Drive Pallet’s go-to-market strategy across products and markets by partnering with leadership to identify and execute high-priority growth initiatives. Own market positioning and messaging, lead product launch coordination across product/engineering/sales/marketing, and create sales enablement materials. Use insights from sales calls, customer feedback, pipeline data, and product usage to improve GTM performance, develop case studies, and conduct customer, market, and competitive research.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Partner with leadership to identify and execute high-priority GTM initiatives.
  • •Develop and refine market positioning, messaging, and customer narratives.
  • •Lead product launches and coordinate execution across product, engineering, sales, and marketing.
  • •Create sales enablement materials including competitive positioning and objection-handling frameworks.
  • •Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.

Pay and Benefits

Salary: USD 150,000 - 210,000 annually
Perks:Health InsuranceVisionDentalPaid LeaveLife Insurance401kLearning BudgetCommuter BenefitsParental Leave

Key Requirements

  • •3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
  • •Exceptional analytical and structured problem-solving skills.
  • •Strong written and verbal communication skills with the ability to simplify complex concepts.
  • •Ability to operate effectively in ambiguous, fast-changing environments.
  • •Experience using AI tools for research, analysis, workflow automation, or content creation (preferred/possible).
Experience:3+ yearsConsultingInvestment bankingPrivate equityCorporate strategyBusiness operationsGrowthStrategy & operationsB2B SaaSEnterprise salesEarly-stage company
Skills:Analytical thinkingStructured problem-solvingCommunicationOwnershipAbility to operate in ambiguity
Tech Stack:CRMAnalyticsAI tools

Company Brief

Pallet
Provides an employer-focused platform that helps companies offer housing and homeownership benefits to employees, including relocation support, home purchase assistance, and housing-related resources to improve employee retention and recruitment.
Industry: HR Tech
Headquarters: United States
Website