Forcepoint

4 days ago

AI Web Optimization Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Use AI, behavioral analytics, and experimentation to improve how Forcepoint.com attracts, engages, and converts prospective buyers. You’ll analyze visitor behavior, design A/B and multivariate tests, and build personalized experiences across key pages and forms. Partnering with Web Strategy, Product Marketing, Demand Generation, Marketing Operations, UX, and Development, you’ll turn insights into measurable improvements and develop AI-assisted workflows that accelerate research, hypothesis generation, and reporting.

Location: Mexico

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, campaigns, and buyer needs.
•Analyze visitor behavior and performance data to identify friction/opportunity and translate insights into testable hypotheses.
•Plan, launch, and evaluate A/B tests, multivariate tests, and targeted audience experiences with appropriate control comparisons.
•Improve conversion paths and create personalized experiences across product pages, landing pages, and high-intent destinations.
•Develop AI-assisted workflows and recommend improvements to page structure, content clarity, internal linking, and structured data to improve machine readability and reporting.

Key Requirements

•4+ years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, or web strategy.
•Experience using behavioral/performance data to identify problems, develop hypotheses, and deliver measurable website improvements.
•Hands-on experience planning, executing, and evaluating A/B tests or other controlled digital experiments.
•Experience optimizing websites for conversion, engagement, customer acquisition, qualified demand, or pipeline generation.
•Strong working knowledge of web analytics, digital measurement, audience segmentation, funnel analysis, and conversion reporting, including generative AI tool usage for research and evaluation.

Experience:4+ yearsConversion-rate optimizationDigital experience optimizationGrowth marketingPersonalizationProduct analytics

Skills:CommunicationCollaborationPrioritizationTime-managementData-driven mindset

Tech Stack:Artificial intelligenceBehavioral analyticsExperimentationPersonalizationWeb analyticsHeatmapsA/B testingMultivariate testingAdobe AnalyticsVWOOptimizelyAdobe TargetStructured dataGenerative AI toolsAI-assisted workflowsAgentsTealium iQTealium EventStreamTealium AudienceStream

Company Brief

Forcepoint

Provides network security appliances and integrated cybersecurity solutions, including firewalls, secure access, endpoint security, and cloud security services to protect enterprises and service providers from advanced threats and enable secure digital transformation.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Sunnyvale, United States

Founded: 2000

Website LinkedIn

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Forcepoint

4 days ago

AI Web Optimization Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Mexico

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, campaigns, and buyer needs.
•Analyze visitor behavior and performance data to identify friction/opportunity and translate insights into testable hypotheses.
•Plan, launch, and evaluate A/B tests, multivariate tests, and targeted audience experiences with appropriate control comparisons.
•Improve conversion paths and create personalized experiences across product pages, landing pages, and high-intent destinations.
•Develop AI-assisted workflows and recommend improvements to page structure, content clarity, internal linking, and structured data to improve machine readability and reporting.

Key Requirements

•4+ years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, or web strategy.
•Experience using behavioral/performance data to identify problems, develop hypotheses, and deliver measurable website improvements.
•Hands-on experience planning, executing, and evaluating A/B tests or other controlled digital experiments.
•Experience optimizing websites for conversion, engagement, customer acquisition, qualified demand, or pipeline generation.
•Strong working knowledge of web analytics, digital measurement, audience segmentation, funnel analysis, and conversion reporting, including generative AI tool usage for research and evaluation.

Experience:4+ yearsConversion-rate optimizationDigital experience optimizationGrowth marketingPersonalizationProduct analytics

Skills:CommunicationCollaborationPrioritizationTime-managementData-driven mindset

Company Brief

Forcepoint

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Sunnyvale, United States

Founded: 2000

Website LinkedIn