Programmatic Strategist (Remote Canada)

Directive
Toronto, Calgary, Ottawa, Vancouver, Montreal
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Cross-collaboration","Communication","Analytical thinking","Attention to detail","Results-oriented mindset"]

Own day-to-day programmatic client work, from campaign builds and audience targeting to optimization, troubleshooting, and performance reporting across channels like Display, Native, Video, and Audio. Collaborate with creative, analytics, and account teams to develop comprehensive media strategies aligned to client KPIs. Serve as the primary client contact, presenting plans and insights, and recommend strategic adjustments to drive pipeline and SQL outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Directive
Directive
2 days ago

Programmatic Strategist (Remote Canada)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own day-to-day programmatic client work, from campaign builds and audience targeting to optimization, troubleshooting, and performance reporting across channels like Display, Native, Video, and Audio. Collaborate with creative, analytics, and account teams to develop comprehensive media strategies aligned to client KPIs. Serve as the primary client contact, presenting plans and insights, and recommend strategic adjustments to drive pipeline and SQL outcomes.
Location: Toronto, Calgary, Ottawa, Vancouver, Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Develop comprehensive programmatic media strategies aligned to client objectives in collaboration with internal teams.
  • •Build, plan, and set up programmatic campaigns across DSPs and programmatic channels, ensuring proper execution.
  • •Continuously monitor, optimize, and troubleshoot campaigns to meet performance and pacing goals.
  • •Generate and analyze performance reports, providing actionable insights and recommendations to clients.
  • •Manage client relationships as the primary point of contact, presenting plans and performance updates and adjusting strategies based on results.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid LeavePaid HolidaysParental LeaveTherapyWellness Stipend

Key Requirements

  • •3+ years of experience in programmatic roles at publishers, ad agencies, or ad tech companies, with bonus B2B experience.
  • •Hands-on media buying expertise building and optimizing campaigns in DSPs (preferred experience with The Trade Desk and DV360).
  • •Proven ability in programmatic media planning and buying, including measurement frameworks to evaluate campaign success.
  • •Strong understanding of how programmatic and other paid/organic channels work together to surpass client KPIs.
  • •Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month and strong client-facing collaboration skills.
Experience:3+ yearsB2BSaaSAdvertisingAd techProgrammatic
Skills:Cross-collaborationCommunicationAnalytical thinkingAttention to detailResults-oriented mindset
Tech Stack:DSPsDV360The Trade DeskZoomSlack

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor