Marketing Manager, CRM Operations

Kraken
United States
Workplace: RemoteFull timeUSD 96,000 - 192,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data-driven","Stakeholder management","Experimentation","Analytics","Operational execution"]

Own lifecycle marketing execution for Kraken’s Consumer products, driving product adoption, engagement, and retention across key markets. Lead strategy and execution for omni-channel programs (email, push, in-app), build complex CRM campaigns, analyze campaign/segment performance, and run experimentation to improve client quality. Collaborate with stakeholders including marketing technology, product, data analytics, and Lifecycle teams, and coordinate with compliance/legal to ensure marketing is fully compliant across priority geographies.

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Kraken
Kraken
1 day ago

Marketing Manager, CRM Operations

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Job Summary

Own lifecycle marketing execution for Kraken’s Consumer products, driving product adoption, engagement, and retention across key markets. Lead strategy and execution for omni-channel programs (email, push, in-app), build complex CRM campaigns, analyze campaign/segment performance, and run experimentation to improve client quality. Collaborate with stakeholders including marketing technology, product, data analytics, and Lifecycle teams, and coordinate with compliance/legal to ensure marketing is fully compliant across priority geographies.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead lifecycle program execution across email, push, and in-app channels to drive engagement, desired behaviors, and outcomes.
  • •Develop advanced solutions for the lifecycle approach across technology and marketing execution, accountable for key revenue-growth metrics.
  • •Build and execute complex CRM campaigns to guide clients to relevant products and services in the Kraken ecosystem.
  • •Analyze campaign and segment performance, using data to optimize and create operational plans and manage execution.
  • •Execute experimentation and leverage automation to maximize engagement and retention across the customer lifecycle.

Pay and Benefits

Salary: USD 96,000 - 192,000 annually

Key Requirements

  • •5+ years of experience leading complex lifecycle/CRM programs from strategy through execution.
  • •Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • •Experience with Braze and other campaign-building tools.
  • •A proven understanding of lifecycle marketing results in a predominantly B2C setting, with crypto experience as a plus.
  • •Strong analytical skills using tools such as Tableau, Looker, HEX, and BigQuery.
Experience:5+ yearsCryptoB2CLifecycle marketingCRMMarketing automation
Skills:Data-drivenStakeholder managementExperimentationAnalyticsOperational execution
Tech Stack:BrazeTableauLookerHEXBigQueryCRMMarketing automation

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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