Director of Product Marketing

ActiveCampaign
United States
Workplace: RemoteFull timeUSD 192,400 - 264,600 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Influence","Collaboration","Analytical"]

Director of Product Marketing to shape market understanding of ActiveCampaign's AI-powered Active Intelligence. Lead a PMM team to drive adoption, craft bold positioning, and partner with Product, Sales, and Customer Success. Own go-to-market strategies, AI-driven experimentation, and market evangelism to establish ActiveCampaign as the reference for autonomous marketing.

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ActiveCampaign
ActiveCampaign
2 months ago

Director of Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Director of Product Marketing to shape market understanding of ActiveCampaign's AI-powered Active Intelligence. Lead a PMM team to drive adoption, craft bold positioning, and partner with Product, Sales, and Customer Success. Own go-to-market strategies, AI-driven experimentation, and market evangelism to establish ActiveCampaign as the reference for autonomous marketing.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and own Market Narrative & Positioning for Active Intelligence, articulating why it matters now and how it differentiates from competitors.
  • •Lead Adoption & Customer Outcomes programs to drive sustained usage and customer expansion, collaborating with Product to feed market needs back into development.
  • •Drive Evangelism & Market Authority through thought leadership, proof points, and narrative formats that establish ActiveCampaign’s position in autonomous marketing.
  • •Provide Team Leadership by guiding a PMM team of outcome owners, setting priorities, and hands-on contribution to strategies, content, and programs.
  • •Oversee AI-First Execution by automating traditional launch mechanics and leveraging AI to accelerate marketing craft, speed, and scale.

Pay and Benefits

Salary: USD 192,400 - 264,600 annually
Perks:401k

Key Requirements

  • •8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
  • •3+ years of proven leadership experience leading PMM teams—building or transforming a function, not just running one.
  • •A product-strategy mindset: you think about market impact the way great PMs think about product-market fit.
  • •A proven track record driving adoption and retention outcomes, not just launch metrics.
  • •Proven ability to influence across Product, Sales, Marketing, and Customer Success.
Experience:8+ yearsB2B SaaSAIMarketing
Skills:LeadershipStrategic thinkingInfluenceCollaborationAnalytical
Languages:English
Tech Stack:AIAI-nativeMarketing automationPlatform products

Company Brief

ActiveCampaign
Provides a customer experience automation platform combining email marketing, marketing automation, CRM, and messaging to help small and mid-market businesses personalize customer interactions and drive growth.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Funding: Private Equity Backed
Headquarters: Chicago, United States
Founded: 2003
Glassdoor
Glassdoor: 4.2
WebsiteLinkedIn