Senior Social Media Advertising Strategist (Remote Canada)

Directive
Toronto, Ottawa, Vancouver, Canada
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 2+ yearsSkills: ["Communication","Problem-solving","Data analysis","Collaboration","Time management"]

Senior Social Media Strategist focused on paid social advertising for B2B clients, handling mid-market and enterprise accounts within Abe (Directive’s social division). You will lead LinkedIn campaigns, craft quarterly strategies, manage budgets, analyze performance data, and optimize outcomes while collaborating with the Associate Director and cross-functional partners.

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Directive
Directive
5 months ago

Senior Social Media Advertising Strategist (Remote Canada)

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Last checked: 19 hours agoStatus: Live

Job Summary

Senior Social Media Strategist focused on paid social advertising for B2B clients, handling mid-market and enterprise accounts within Abe (Directive’s social division). You will lead LinkedIn campaigns, craft quarterly strategies, manage budgets, analyze performance data, and optimize outcomes while collaborating with the Associate Director and cross-functional partners.
Location: Toronto, Ottawa, Vancouver, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee and lead a collection of Social Media accounts and drive strategy across campaigns
  • •Serve as direct support to client contacts and coordinate with vendors/partners to ensure quality and improvements
  • •Build strategies for clients each quarter and manage budgets for paid media campaigns
  • •Confirm lead routing is accurate within a CRM and ensure alignment with client goals
  • •Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsurancePaid Holidays

Key Requirements

  • •2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
  • •Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • •Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • •Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • •Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Experience:2+ yearsAdvertisingMarketingB2BSocial media
Skills:CommunicationProblem-solvingData analysisCollaborationTime management
Languages:English
Tech Stack:LinkedIn Campaign ManagerZoominfo6SenseGoogle AnalyticsGA4ExcelCRM

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor