Directive

3 months ago

Senior Social Media Advertising Strategist (Remote Canada)- Future Opening

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Senior Social Media Strategist focused on paid social advertising for B2B clients, handling mid-market and enterprise accounts within Abe (Directive’s social division). You will lead LinkedIn campaigns, craft quarterly strategies, manage budgets, analyze performance data, and optimize outcomes while collaborating with the Associate Director and cross-functional partners.

Location: Toronto, Ottawa, Vancouver

Workplace: Remote

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Sr. Manager level

Key Responsibilities

•Oversee and lead a collection of Social Media accounts and drive strategy across campaigns
•Serve as direct support to client contacts and coordinate with vendors/partners to ensure quality and improvements
•Build strategies for clients each quarter and manage budgets for paid media campaigns
•Confirm lead routing is accurate within a CRM and ensure alignment with client goals
•Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsurancePaid Holidays

Key Requirements

•2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
•Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
•Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
•Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
•Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Experience:2+ yearsAdvertisingMarketingB2BSocial media

Skills:CommunicationProblem-solvingData analysisCollaborationTime management

Languages:English

Tech Stack:LinkedIn Campaign ManagerZoominfo6SenseGoogle AnalyticsGA4ExcelCRM

Company Brief

Directive

Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.

Industry: Consulting

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Irvine, United States

Founded: 2014

Glassdoor: 2.7

Website LinkedIn Glassdoor

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Directive

3 months ago

Senior Social Media Advertising Strategist (Remote Canada)- Future Opening

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Toronto, Ottawa, Vancouver

Workplace: Remote

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Sr. Manager level

Key Responsibilities

•Oversee and lead a collection of Social Media accounts and drive strategy across campaigns
•Serve as direct support to client contacts and coordinate with vendors/partners to ensure quality and improvements
•Build strategies for clients each quarter and manage budgets for paid media campaigns
•Confirm lead routing is accurate within a CRM and ensure alignment with client goals
•Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsurancePaid Holidays

Key Requirements

•2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
•Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
•Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
•Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
•Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Experience:2+ yearsAdvertisingMarketingB2BSocial media

Skills:CommunicationProblem-solvingData analysisCollaborationTime management

Languages:English

Tech Stack:LinkedIn Campaign ManagerZoominfo6SenseGoogle AnalyticsGA4ExcelCRM

Company Brief

Directive

Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.

Industry: Consulting

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Irvine, United States

Founded: 2014

Glassdoor: 2.7

Website LinkedIn Glassdoor