Sierra

5 days ago

Performance Marketing Manager, International

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Own Sierra’s international performance marketing strategy to grow pipeline across EMEA and APAC. You’ll build and scale paid search and paid social programs, develop localized go-to-market approaches with Marketing and Sales, and optimize market-specific channels and campaigns. Using attribution, data, and AI, you’ll drive smarter budget and bid decisions, automate workflows, and continuously experiment to improve revenue performance across regions.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build and scale Sierra’s international performance marketing function to grow pipeline across EMEA and APAC through paid search and paid social.
•Develop localized go-to-market strategies by partnering with regional Marketing and Sales teams on targeting, messaging, creative, and copy.
•Identify and optimize regional growth channels by sourcing and testing local advertising platforms, influencers, communities, and trade publications with accurate targeting.
•Lead hands-on strategy and execution, including campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across regions.
•Use data, attribution, and AI to optimize pipeline and revenue performance, automate workflows, and scale experimentation and impact internationally.

Pay and Benefits

Salary: USD 170,000 - 200,000 annually

Perks:Paid LeaveHealth InsuranceDentalVisionLife InsuranceParental LeaveRetirement

Key Requirements

•7–10 years of B2B performance marketing experience with hands-on ownership of paid search and paid social.
•Expert proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads, with a track record owning pipeline targets.
•Strong international and localization experience, including market-specific channel activation and accurate account/persona targeting.
•Ability to develop targeting, messaging, and competitive positioning while executing campaign structure, platform optimization, bids, budgets, copy, and creative.
•Data-driven approach leveraging attribution, marketing operations, CRM, and marketing automation to connect spend to pipeline and revenue and forecast performance.

Experience:7-10 yearsB2BInternational marketing

Skills:ExperimentationData-driven decision-makingSelf-starterStrategic executionAdaptability

Tech Stack:Google AdsMicrosoft/Bing AdsLinkedIn AdsMeta/Facebook AdsAttributionMarketing automationCRMClayData enrichmentROAS

Company Brief

Sierra

Develops advanced AI agents and tools focused on building autonomous, generalist machine learning systems to assist developers and enterprises in automating complex workflows, decision-making, and application-level tasks.

Industry: AI & Machine Learning

Website

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Sierra

5 days ago

Performance Marketing Manager, International

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build and scale Sierra’s international performance marketing function to grow pipeline across EMEA and APAC through paid search and paid social.
•Develop localized go-to-market strategies by partnering with regional Marketing and Sales teams on targeting, messaging, creative, and copy.
•Identify and optimize regional growth channels by sourcing and testing local advertising platforms, influencers, communities, and trade publications with accurate targeting.
•Lead hands-on strategy and execution, including campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across regions.
•Use data, attribution, and AI to optimize pipeline and revenue performance, automate workflows, and scale experimentation and impact internationally.

Pay and Benefits

Salary: USD 170,000 - 200,000 annually

Perks:Paid LeaveHealth InsuranceDentalVisionLife InsuranceParental LeaveRetirement

Key Requirements

•7–10 years of B2B performance marketing experience with hands-on ownership of paid search and paid social.
•Expert proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads, with a track record owning pipeline targets.
•Strong international and localization experience, including market-specific channel activation and accurate account/persona targeting.
•Ability to develop targeting, messaging, and competitive positioning while executing campaign structure, platform optimization, bids, budgets, copy, and creative.
•Data-driven approach leveraging attribution, marketing operations, CRM, and marketing automation to connect spend to pipeline and revenue and forecast performance.

Experience:7-10 yearsB2BInternational marketing

Skills:ExperimentationData-driven decision-makingSelf-starterStrategic executionAdaptability

Tech Stack:Google AdsMicrosoft/Bing AdsLinkedIn AdsMeta/Facebook AdsAttributionMarketing automationCRMClayData enrichmentROAS

Company Brief

Sierra

Industry: AI & Machine Learning

Website