CaptivateIQ

1 year ago

Principal Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Lead GTM strategy and messaging for new products and the commercial segment, partnering with Product, Marketing, Sales, and RevOps to drive pipeline and revenue. Own positioning, enablement, competitive intelligence, and customer insights to differentiate CaptivateIQ in a dynamic market.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead product marketing for new solutions and the commercial segment, owning positioning, messaging, and launch strategies to accelerate growth.
•Lead sales enablement and commercial strategy, equipping sales with collateral, insights, and training to drive revenue.
•Monitor the competitive landscape and translate findings into strategic insights for Sales and Product.
•Create differentiated messaging that resonates with target buyers and supports broader GTM expansion.
•Conduct and synthesize customer and market research to inform product and marketing direction.

Pay and Benefits

Salary: USD 210,000 - 233,000 annually

Perks:Health Insurance401kRemote Work

Key Requirements

•7+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
•Experience launching new products and driving GTM strategy
•Experience working closely with Product Management, Marketing and Sales
•Deep understanding of competitive intelligence and how to use it to differentiate and win deals
•Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging

Experience:7-10 yearsB2B SaaSMarketingProduct marketing

Skills:CommunicationStorytellingCollaborationAnalytical thinkingProblem-solving

Company Brief

CaptivateIQ

Provides a cloud-based sales commission and incentive compensation platform that automates commission calculations, reporting, and plan management to help revenue teams run accurate, scalable incentive programs.

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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CaptivateIQ

1 year ago

Principal Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead product marketing for new solutions and the commercial segment, owning positioning, messaging, and launch strategies to accelerate growth.
•Lead sales enablement and commercial strategy, equipping sales with collateral, insights, and training to drive revenue.
•Monitor the competitive landscape and translate findings into strategic insights for Sales and Product.
•Create differentiated messaging that resonates with target buyers and supports broader GTM expansion.
•Conduct and synthesize customer and market research to inform product and marketing direction.

Pay and Benefits

Salary: USD 210,000 - 233,000 annually

Perks:Health Insurance401kRemote Work

Key Requirements

•7+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
•Experience launching new products and driving GTM strategy
•Experience working closely with Product Management, Marketing and Sales
•Deep understanding of competitive intelligence and how to use it to differentiate and win deals
•Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging

Experience:7-10 yearsB2B SaaSMarketingProduct marketing

Skills:CommunicationStorytellingCollaborationAnalytical thinkingProblem-solving

Company Brief

CaptivateIQ

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn