Marketing Lead

Heidi Health
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Hands-on execution","Leadership","Analytical thinking","Adaptability"]

Lead the execution of Japan’s marketing strategy, translating global positioning into locally grounded, commercially effective campaigns. Own day-to-day regional marketing and partner closely with sales and leadership to generate pipeline through inbound and outbound efforts. Build trusted brand presence via PR, media, thought leadership, and content, while planning conferences, events, activations, and partnerships. Measure performance, share insights, and manage agencies and resources across PR, creative, and events.

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Heidi Health
Heidi Health
1 month ago

Marketing Lead

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the execution of Japan’s marketing strategy, translating global positioning into locally grounded, commercially effective campaigns. Own day-to-day regional marketing and partner closely with sales and leadership to generate pipeline through inbound and outbound efforts. Build trusted brand presence via PR, media, thought leadership, and content, while planning conferences, events, activations, and partnerships. Measure performance, share insights, and manage agencies and resources across PR, creative, and events.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute Japan’s marketing strategy aligned with global and local leadership, translating positioning into locally credible campaigns.
  • •Serve as day-to-day marketing lead for Japan by prioritizing, sequencing, and resourcing regional activity with sales and stakeholders.
  • •Drive qualified pipeline via regional campaigns across inbound and outbound channels, supporting lead qualification, nurturing, and handover into sales.
  • •Build consistent brand presence through PR, media, and thought leadership, contributing to case studies, long-form content, and executive messaging.
  • •Plan and deliver regional events, conferences, and activations; manage internal resources and external agencies; track performance and share insights.

Key Requirements

  • •5+ years of marketing experience in healthcare, health tech, or regulated B2B environments.
  • •Fluent in Japanese with strong working English, with experience supporting enterprise/complex sales environments in Japan’s healthcare or life sciences sector.
  • •Comfortable balancing strategic thinking with hands-on execution in a fast-scaling organization with limited support infrastructure.
  • •Passion for AI demonstrated through hands-on building, prototyping, or side projects.
  • •Strong judgment and confidence in your thinking, with openness to being wrong.
Experience:5+ yearsHealthcareHealth techRegulated B2B
Skills:Strategic thinkingHands-on executionLeadershipAnalytical thinkingAdaptability
Languages:JapaneseEnglish

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
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