Senior Lifecycle Marketing Manager

Docker
Canada, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Program ownership","Data validation","Technical translation","Independent judgment"]

Own end-to-end lifecycle marketing programs that turn product usage into revenue across Docker’s Container and AI platforms. Build and scale lifecycle campaigns (email and in-product), automate first-touch flows for PQLs and inbound leads, and drive renewal outreach. Partner with data and growth engineering to validate audiences and signals using Snowflake and internal tools, while ensuring compliance through suppression/contact governance. Translate technical usage signals into credible messaging for developers and admins.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Docker
Docker
2 days ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing programs that turn product usage into revenue across Docker’s Container and AI platforms. Build and scale lifecycle campaigns (email and in-product), automate first-touch flows for PQLs and inbound leads, and drive renewal outreach. Partner with data and growth engineering to validate audiences and signals using Snowflake and internal tools, while ensuring compliance through suppression/contact governance. Translate technical usage signals into credible messaging for developers and admins.
Location: Canada, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and own lifecycle campaigns (email and in-product messaging) across Docker’s Container and AI platform products.
  • •Design and run large-scale programmatic sends and recurring account health checks using the marketing automation stack.
  • •Automate lead and renewal motions, including first-touch flows for PQLs and inbound leads in partnership with stakeholders.
  • •Validate audiences and underlying signals before every send by partnering with data and growth engineering to use usage data.
  • •QA, launch monitoring, and troubleshoot issues in real time, including broken data syncs, and translate signals into messaging.

Pay and Benefits

Equity and Bonus:Equity
Perks:Paid LeaveParental LeaveHealth InsuranceRetirementHome OfficeLearning BudgetTechnology Stipend

Key Requirements

  • •Background in lifecycle marketing (not just growth or demand gen), ideally in a PLG or self-serve motion.
  • •Own campaigns end to end (strategy, build, QA, send) and drive measurable outcomes like activation, retention, or renewal conversion.
  • •Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including suppressions and live proofs.
  • •Comfort working with data teams to validate record-level data and targeting logic; SQL is a plus.
  • •Ability to translate technical product usage signals into messaging credible to developers and admins.
Experience:SaaSPLG
Skills:Cross-functional collaborationProgram ownershipData validationTechnical translationIndependent judgment
Tech Stack:MarketoMailgunSnowflakeEmailIn-product messaging

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Docker
Docker builds developer tools and a collaborative platform for building, sharing and running containerized applications, including Docker Desktop and Docker Hub, to simplify container workflows from code to cloud.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2013
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor