Integrated Marketing Lead

Credit Genie
San Francisco, New York
Workplace: OnsiteFull timeUSD 185,000 - 205,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Creative judgment","Data-driven mindset","Organization","Analytical skills","Cross-functional collaboration"]

Own how the brand shows up across every channel, setting social and influencer strategy and executing integrated campaigns from awareness to adoption. Lead social presence end to end, run an influencer/creator program (sourcing through reporting), build employer brand content, and drive PR/communications including media relations and reputation management. Partner cross-functionally to keep brand consistent, and measure KPIs using analytics tools (e.g., Sprout Social, Google Analytics, Sigma) to continuously optimize.

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Credit Genie
Credit Genie
3 days ago

Integrated Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own how the brand shows up across every channel, setting social and influencer strategy and executing integrated campaigns from awareness to adoption. Lead social presence end to end, run an influencer/creator program (sourcing through reporting), build employer brand content, and drive PR/communications including media relations and reputation management. Partner cross-functionally to keep brand consistent, and measure KPIs using analytics tools (e.g., Sprout Social, Google Analytics, Sigma) to continuously optimize.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Be a brand ambassador: consistently execute positioning, voice, and visual identity across touchpoints and channels (including OOH, video, and digital).
  • •Build and own social strategy across major platforms, partnering with design to manage the content pipeline and editorial calendar.
  • •Own influencer and creator marketing end to end: sourcing, vetting, briefing, contracting, content review, and reporting.
  • •Build the employer brand by partnering with the people team to tell the company story on platforms like LinkedIn and Glassdoor.
  • •Lead integrated go-to-market and PR/communications, orchestrating campaigns across brand, social, influencer, PR, OOH, and lifecycle channels while measuring KPIs and optimizing.
  • •Protect brand sentiment by engaging customers and nurturing communities across social networks.

Pay and Benefits

Salary: USD 185,000 - 205,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •7+ years leading social strategy across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, X, YouTube).
  • •Proven track record building awareness and consideration through always-on and campaign-driven social programs.
  • •Hands-on ownership of influencer/creator marketing end to end, including sourcing, briefing, contracting, partnership management, and ROI measurement.
  • •Proven experience growing and managing social communities day to day, including content strategy, engagement and measurement.
  • •Experience leading PR and communications: pitching media, drafting press materials, securing earned coverage, and supporting issues/reputation management.
Experience:7+ yearsConsumer fintech
Skills:Creative judgmentData-driven mindsetOrganizationAnalytical skillsCross-functional collaboration
Tech Stack:Sprout SocialGoogle AnalyticsSigmaHootsuiteTableauLinkedInGlassdoorFacebookInstagramTwitterTikTokYouTubeX

Company Brief

Credit Genie
Credit Genie (Creditly Corp.) is a mobile-first personal finance and cash-advance platform using AI to provide short-term cash access, budgeting, credit-building tools, and financial insights to help consumers manage credit and avoid overdrafts.
Industry: Lending
Company Size: Medium (51 to 250 employees)
Revenue: USD 1M to 5M
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Conshohocken, United States
Founded: 2019
Glassdoor
Glassdoor: 4.9
WebsiteLinkedInGlassdoor