Growth - Digital Marketing (Consumer)

OpenAI
San Francisco, New York
Workplace: HybridFull timeUSD 189,000 - 265,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Stakeholder management","Communication","Test-and-learn mindset"]

Own and scale global consumer acquisition across Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. Define channel strategy, forecasting, budget pacing, audience strategy, and performance management while managing a significant international portfolio. Optimize the full acquisition-to-monetization journey using durable unit economics and cohort quality, drive experimentation and incrementality measurement, and partner cross-functionally to improve growth systems and AI-enabled creative workflows.

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FursaFursa
OpenAI
OpenAI
1 month ago

Growth - Digital Marketing (Consumer)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own and scale global consumer acquisition across Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. Define channel strategy, forecasting, budget pacing, audience strategy, and performance management while managing a significant international portfolio. Optimize the full acquisition-to-monetization journey using durable unit economics and cohort quality, drive experimentation and incrementality measurement, and partner cross-functionally to improve growth systems and AI-enabled creative workflows.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • ā€¢Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels, including planning, forecasting, budget pacing, audience strategy, and performance management.
  • ā€¢Manage significant investment across a broad international portfolio while balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
  • ā€¢Optimize the consumer journey from acquisition through activation, engagement, retention, and monetization with durable unit economics and cohort quality.
  • ā€¢Develop audience, use-case, offer, and creative strategies for diverse consumer segments and translate them across languages, cultures, and stages of product maturity.
  • ā€¢Drive experimentation and incrementality measurement, and build AI-enabled creative, targeting, reporting, and optimization workflows while partnering cross-functionally to improve growth systems.

Pay and Benefits

Salary: USD 189,000 - 265,000 annually
Equity and Bonus:Equity

Key Requirements

  • ā€¢8+ years of consumer growth, acquisition, or performance marketing experience for a scaled global technology, marketplace, subscription, or mobile product.
  • ā€¢6+ years of deep, hands-on experience leading paid marketing across Paid Search, Paid Social, Programmatic, and Affiliate at both operational and strategic levels.
  • ā€¢Track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
  • ā€¢Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
  • ā€¢Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
Experience:8+ yearsConsumer growthPerformance marketingGlobal technologyMarketplaceSubscriptionMobile
Skills:Stakeholder managementCommunicationTest-and-learn mindset
Tech Stack:AI

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor