2 days ago

Website & UX Strategist, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Shape and optimize the TikTok for Business website experience for advertisers, agencies, and partners. Own the UX strategy and evolution of key customer journeys, improving information architecture, navigation, content discoverability, engagement, and conversion. Partner with Product, Marketing, Content Strategy, Design, and Engineering to translate research and business goals into scalable web experiences, define success metrics, and drive continuous optimization using analytics, experimentation, and usability insights.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Design (Product/UX/UI/Visual)

Seniority: Mid level

Key Responsibilities

•Develop and execute website UX strategies that support customer needs and business objectives.
•Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
•Define and optimize information architecture, navigation, and content discovery experiences for diverse audiences.
•Leverage user research, behavioral insights, analytics, and feedback to identify pain points and recommend improvements.
•Define success metrics and partner with Analytics/Marketing to drive continuous performance optimization and governance across teams.

Key Requirements

•5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
•Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
•Experience managing complex website ecosystems and driving the strategy and evolution of customer-facing digital experiences.
•Ability to balance customer needs, business objectives, and technical constraints when developing website strategies and recommendations.
•Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility, localization, and conversion optimization.

Experience:5+ yearsDigital productWebsite UXInformation architecture

Skills:Customer empathyData-driven decision-makingStrategic thinkingCross-functional collaborationInformation architecture

Tech Stack:FigmaContentful

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Website & UX Strategist, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Design (Product/UX/UI/Visual)

Seniority: Mid level

Key Responsibilities

•Develop and execute website UX strategies that support customer needs and business objectives.
•Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
•Define and optimize information architecture, navigation, and content discovery experiences for diverse audiences.
•Leverage user research, behavioral insights, analytics, and feedback to identify pain points and recommend improvements.
•Define success metrics and partner with Analytics/Marketing to drive continuous performance optimization and governance across teams.

Key Requirements

•5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
•Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
•Experience managing complex website ecosystems and driving the strategy and evolution of customer-facing digital experiences.
•Ability to balance customer needs, business objectives, and technical constraints when developing website strategies and recommendations.
•Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility, localization, and conversion optimization.

Experience:5+ yearsDigital productWebsite UXInformation architecture

Skills:Customer empathyData-driven decision-makingStrategic thinkingCross-functional collaborationInformation architecture

Tech Stack:FigmaContentful

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn