Product Marketing Manager, Targeting

Own the go-to-market strategy for TikTok’s Targeting and Audience products, including automated targeting and advanced demographic solutions. Partner with product management, marketing science, and business marketing to assess gaps, set strategic direction, and deliver cross-functional execution for product launches. Drive adoption of attribution-related solutions by identifying implementation blockers and collaborating on resolutions. Translate audience insights and user pain points into requirements, and communicate value via collateral and packages.