Product Marketing Manager

SaasGroup
Europe
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Research","Analytical skills","Collaboration","Communication"]

Own end-to-end go-to-market for new product features: define positioning and messaging, create launch collateral, and run internal enablement. Build competitive intelligence and translate technical capabilities into clear, outcome-driven narratives for mid-market and enterprise e-commerce buyers. Develop sales enablement and ABM/enterprise campaign support, partner with Product on roadmap storytelling, and measure adoption to improve future launches.

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FursaFursa
SaasGroup
SaasGroup
1 month ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own end-to-end go-to-market for new product features: define positioning and messaging, create launch collateral, and run internal enablement. Build competitive intelligence and translate technical capabilities into clear, outcome-driven narratives for mid-market and enterprise e-commerce buyers. Develop sales enablement and ABM/enterprise campaign support, partner with Product on roadmap storytelling, and measure adoption to improve future launches.
Location: Europe
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product launches end-to-end, including positioning, messaging, collateral, and internal enablement.
  • •Create and maintain sales enablement assets such as battlecards, ROI calculators, decks, and case studies.
  • •Build a competitive intelligence function to track competitors and support differentiation.
  • •Define and update ICP personas and buyer journeys for mid-market and enterprise e-commerce.
  • •Partner with Product and cross-functional teams to translate roadmap items into customer narratives and measure feature adoption/use to assess launch effectiveness.

Pay and Benefits

Perks:Remote WorkPaid LeaveLearning Budget

Key Requirements

  • •4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools.
  • •Ability to translate technical product capabilities into clear, outcome-driven messaging.
  • •Experience launching and positioning products in enterprise or mid-market environments.
  • •Experience building sales enablement content and supporting ABM or enterprise campaigns.
  • •Excellent research and analytical skills to pull insights from customers, competitors, and markets.
Experience:4+ yearsB2B SaaSSEOE-commerceDeveloper tools
Skills:ResearchAnalytical skillsCollaborationCommunication
Languages:English
Tech Stack:JavaScriptSEOABME-commerce

Company Brief

SaasGroup
Acquires, operates, and scales SaaS businesses by providing capital, operational support, and go-to-market expertise to grow recurring-revenue software companies globally.
Industry: Conglomerates & Holding Companies
Website