Senior Marketing Executive

Informa
Vietnam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Project management","Data-driven marketing","Stakeholder management"]

Partner with the Marketing Lead to create data-driven marketing plans and define audiences, objectives, activities, KPIs, and outcomes. Own end-to-end integrated campaigns and partnership programs across online and offline channels. Develop on-brand campaign and event marketing materials (digital and print), manage channel performance and content calendars, and use market research plus competitor and customer feedback to inform segmentation and go-to-market strategy. Coordinate cross-functional workflows and manage the marketing budget.

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FursaFursa
Informa
Informa
23 hours ago

Senior Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Partner with the Marketing Lead to create data-driven marketing plans and define audiences, objectives, activities, KPIs, and outcomes. Own end-to-end integrated campaigns and partnership programs across online and offline channels. Develop on-brand campaign and event marketing materials (digital and print), manage channel performance and content calendars, and use market research plus competitor and customer feedback to inform segmentation and go-to-market strategy. Coordinate cross-functional workflows and manage the marketing budget.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with the Marketing Lead to build industry insights and data-driven marketing plans aligned to commercial targets (visitor, exhibitor, sponsorship).
  • •Lead end-to-end integrated campaigns and partnership programs across online and offline channels to attract and convert audiences.
  • •Oversee the development of on-brand, high-impact marketing materials for campaigns and events (digital and print).
  • •Manage and optimize marketing channels and content calendars to maximize engagement, conversion, and campaign ROI.
  • •Conduct market research and analyze customer feedback and competitor activity to inform segmentation, messaging, and go-to-market strategy.

Pay and Benefits

Perks:Paid LeaveRemote WorkEquity

Key Requirements

  • •Bachelor’s degree with 4+ years in Marketing, Event Marketing, Communications, Branding, Performance, or Partnership roles.
  • •Experience building and executing project plans with strong ownership and results orientation.
  • •Strong communication and interpersonal skills to work confidently with internal teams, clients, suppliers, and external stakeholders.
  • •Proficiency in Microsoft Office and marketing tools/channels (including website and social), plus familiarity with AI platforms.
  • •Excellent written and spoken Vietnamese and English (Chinese fluency is a plus).
Experience:4+ yearsB2B eventsEvent marketingPartnerships
Education:Bachelor's
Skills:CommunicationInterpersonal skillsProject managementData-driven marketingStakeholder management
Languages:EnglishVietnameseChinese
Tech Stack:Microsoft OfficeMarketing toolsWebsiteSocialAI platforms

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn