Senior Analyst, Marketing Investment & Planning
GEICO
United States
Workplace: OnsiteFull time100,450 - 157,850Function: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Problem-solving","Stakeholder management","Data storytelling","Attention to detail"]Senior Analyst, Marketing Investment & Planning leads budgeting, forecasting, and governance for the marketing organization. You will manage annual/quarterly budgets, build forecast models, track spend, provide insights on variances and ROI, and partner with Marketing, Finance/FP&A, Procurement, and analytics to optimize spend and drive cost efficiency. This role reports to the Director of Investment Strategy and supports cross-functional budget processes.
