Senior Analyst, Marketing Investment & Planning

GEICO
United States
Workplace: OnsiteFull time100,450 - 157,850Function: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Problem-solving","Stakeholder management","Data storytelling","Attention to detail"]

Senior Analyst, Marketing Investment & Planning leads budgeting, forecasting, and governance for the marketing organization. You will manage annual/quarterly budgets, build forecast models, track spend, provide insights on variances and ROI, and partner with Marketing, Finance/FP&A, Procurement, and analytics to optimize spend and drive cost efficiency. This role reports to the Director of Investment Strategy and supports cross-functional budget processes.

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GEICO
GEICO
2 months ago

Senior Analyst, Marketing Investment & Planning

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Status: Live

Job Summary

Senior Analyst, Marketing Investment & Planning leads budgeting, forecasting, and governance for the marketing organization. You will manage annual/quarterly budgets, build forecast models, track spend, provide insights on variances and ROI, and partner with Marketing, Finance/FP&A, Procurement, and analytics to optimize spend and drive cost efficiency. This role reports to the Director of Investment Strategy and supports cross-functional budget processes.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Budget tracking and forecasting: develop budgets with Marketing leaders and manage rhythms for reforecasts and risk/opportunity identification.
  • •Spend governance and operational control: approvals, vendor onboarding, PO requests, invoicing processes, and contract compliance.
  • •Reporting, insights and executive readouts: weekly/monthly budget status, dashboards for CMO/VPs, variance narratives.
  • •Marketing ROI and efficiency analysis: connect spend to outcomes (MMM, CAC, ROAS) and support business case for incremental investments.
  • •Process improvement and tooling: streamline end-to-end marketing finance workflow and enhance budgeting tools and templates.

Pay and Benefits

Salary: 100,450 - 157,850

Key Requirements

  • •Bachelor’s degree in Finance, Accounting, Business, Economics, or related field
  • •5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure
  • •Demonstrated experience managing large, multi-channel marketing budgets, forecasting, variance analysis, and executive reporting
  • •Experience with financial systems and budget/reporting tools, such as Workday, Excel, and Power BI
Experience:5+ yearsMarketing
Education:Bachelor's
Skills:CommunicationProblem-solvingStakeholder managementData storytellingAttention to detail
Languages:English
Tech Stack:WorkdayExcelPower BIERP

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn