VP of Marketing

Soraban
United States
Full timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Cross-functional leadership","Executive communication","Data-driven decision-making","Team leadership"]

Own Soraban’s marketing strategy as a player-coach, building a clear brand and product story while driving B2B SaaS demand generation. Lead product launches, go-to-market, thought leadership, and sales enablement, and manage marketing-sourced/influenced pipeline using performance metrics and attribution. Guide and develop a lean team of two, stay hands-on in execution, and collaborate closely with Sales, Customer Success, and Product to coordinate acquisition, expansion, and renewal growth.

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FursaFursa
Soraban
Soraban
6 days ago

VP of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own Soraban’s marketing strategy as a player-coach, building a clear brand and product story while driving B2B SaaS demand generation. Lead product launches, go-to-market, thought leadership, and sales enablement, and manage marketing-sourced/influenced pipeline using performance metrics and attribution. Guide and develop a lean team of two, stay hands-on in execution, and collaborate closely with Sales, Customer Success, and Product to coordinate acquisition, expansion, and renewal growth.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Soraban’s brand, positioning, and product storytelling; turn complex capabilities into clear, differentiated messaging.
  • •Lead product launches, go-to-market strategy, thought leadership, and sales enablement; ensure consistent messaging across channels and customer materials.
  • •Own marketing-sourced and marketing-influenced pipeline; build reporting across channels, campaigns, and funnel performance.
  • •Use performance data to optimize paid, organic, influencer, content, email, and event programs to improve pipeline and ROI.
  • •Set priorities, goals, and performance expectations; remain hands-on in execution while using agencies/contractors selectively.

Key Requirements

  • •8+ years of B2B SaaS marketing experience with increasing leadership responsibility.
  • •Proven experience in brand positioning, product marketing, and demand generation.
  • •Deep understanding of marketing metrics, attribution, funnel performance, and ROI.
  • •Hands-on experience with CRM, marketing automation, and analytics tools.
  • •Experience leading and developing a small team and balancing strategy with hands-on execution.
Experience:6+ yearsB2B SaaSSaaSFintechTaxAccounting
Skills:StorytellingCross-functional leadershipExecutive communicationData-driven decision-makingTeam leadership
Tech Stack:CRMHubSpotMarketing automationAnalyticsEmail

Eligibility

Nationality:US National
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Soraban
Provides financial infrastructure and payment orchestration services to enable businesses and banks to integrate modern payments, open banking flows, and account-to-account transfers through APIs and hosted solutions.
Industry: Fintech Infrastructure
Website