Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical","Communication","Leadership","Stakeholder management","Problem-solving"]

Lead the go-to-market and growth strategy for Agoda’s new B2C product verticals, owning acquisition and retention initiatives across channels. Collaborate with product, fintech, and cross-functional teams; build scalable growth processes; and mentor a small marketing/analyst team as the vertical scales from launch to growth.

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FursaFursa
Agoda
Agoda
4 months ago

Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead the go-to-market and growth strategy for Agoda’s new B2C product verticals, owning acquisition and retention initiatives across channels. Collaborate with product, fintech, and cross-functional teams; build scalable growth processes; and mentor a small marketing/analyst team as the vertical scales from launch to growth.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Co-own with product the go-to market strategy: targeted segments, USP, and positioning for the product.
  • •Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention.
  • •Execute the marketing strategy: launch channels (paid search, app campaigns, affiliates); optimize performance campaigns across channels (app campaigns, paid search); shape onboarding and in-app messaging.
  • •Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate and compliant, translating regulatory constraints into clear communications.
  • •Build and continuously improve dashboards, reporting, and processes to scale growth operations; manage and mentor a team as the vertical grows.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Marketing expertise: 8+ years with 3+ years in growth/direct marketing for app-based or digital products, focusing on user acquisition and retention.
  • •Strong analytical skills with experience in CAC, LTV, activation, retention, payback, cohorts; ability to pull/analyze data using SQL and/or self-serve BI tools.
  • •Entrepreneurial/builder mindset; ability to operate in ambiguity, set up new processes, and experiment with limited playbooks.
  • •Excellent stakeholder management and communication skills with experience collaborating across multiple teams.
  • •Experience scaling a team (e.g., 2 analysts/marketers) as the vertical grows.
Experience:8+ yearsFintechTravelDigital products
Skills:AnalyticalCommunicationLeadershipStakeholder managementProblem-solving
Languages:English
Tech Stack:SQLBI toolsPaid searchApp campaignsAffiliates

Eligibility

Visa:Visa sponsored
Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn