Junior Trade Marketing Manager

Reckitt
Denmark
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-3 yearsEducation: bachelorsSkills: ["Trade marketing","Analytical thinking","Sales and e-commerce data analysis","Customer and channel strategy development","Stakeholder management","Influencing skills","Cross-functional collaboration","Results-driven mindset","Proactive approach","Commercial acumen","Strategic thinking","Growth mindset","Adaptability"]

Translate brand and category strategies into best-in-class trade marketing execution across Denmark for OTC and Personal Care. Own trade activation programs, promotional planning, and performance tracking to grow in-store visibility, sales performance, and market share. Act as the key liaison between Brand and Sales, execute the annual Trade Marketing Plan aligned to retailer calendars, and use shopper, customer, and market insights to recommend and optimize initiatives.

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Reckitt
Reckitt
1 hour ago

Junior Trade Marketing Manager

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Job Summary

Translate brand and category strategies into best-in-class trade marketing execution across Denmark for OTC and Personal Care. Own trade activation programs, promotional planning, and performance tracking to grow in-store visibility, sales performance, and market share. Act as the key liaison between Brand and Sales, execute the annual Trade Marketing Plan aligned to retailer calendars, and use shopper, customer, and market insights to recommend and optimize initiatives.
Location: Denmark
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as the key liaison between Brand and Sales, coordinating marketing initiatives and sales promotions for a cohesive customer marketing program.
  • •Develop, execute, and track trade marketing programs to increase in-store visibility, sales performance, and market share, aligned to the 4P strategy.
  • •Execute the annual Trade Marketing Plan, translating brand and category strategies into retailer and channel activation initiatives.
  • •Develop channel strategies and lead plan execution across retail and pharmacy channels to meet category and commercial objectives.
  • •Prepare and manage promotional plans for key customers and channels, monitor effectiveness, and optimize promotional activities based on ROI and performance reporting.

Pay and Benefits

Perks:Parental BenefitsEmployee AssistanceLife Insurance

Key Requirements

  • •Bachelor’s/Master’s degree in Marketing, Business Administration, Economics, or a related discipline.
  • •2–3 years of experience in Trade Marketing, Category Management, Sales, or Marketing (FMCG or pharmaceutical experience is an advantage).
  • •Solid understanding of commercial execution, trade activation, customer marketing, and category growth principles.
  • •Proven analytical capability to translate consumer, shopper, customer, and market insights into actionable business plans and recommendations.
  • •Strong stakeholder management, communication, and influencing skills across Sales, Marketing, Finance, and other functions.
Experience:2-3 yearsFMCGPharmaceutical
Education:Bachelor's
Skills:Trade marketingAnalytical thinkingSales and e-commerce data analysisCustomer and channel strategy developmentStakeholder managementInfluencing skillsCross-functional collaborationResults-driven mindsetProactive approachCommercial acumenStrategic thinkingGrowth mindsetAdaptability
Languages:EnglishDanish
Tech Stack:Microsoft ExcelMicrosoft PowerPointNielsenKantar

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn